In this article, we will cover:
Company Signals Enhancement Process
As part of our commitment to improving data quality and coverage, we are revamping our Company Signals. As a result, starting April 1st, we will be phasing out certain signals and introducing more powerful ones.
In this article, we will explain what Company Signals are, how they can improve your pipeline, what changes to expect in your account and workflow and provide a step-by-step guide for setting up the new signals.
What are Company Signals?
Company Signals help sales and marketing teams engage with the right prospects at the right time. By providing real-time insights, these signals enable teams to prioritize outreach, build dynamic target lists, and accelerate pipeline growth. Key signals include Business Expansion, Product & Service Development, and others. Leveraging these signals ensures smarter prospecting and stronger conversions.
The Change in Company Signals
As of April 1st, we will be discontinuing several signals that no longer meet our quality standards. This marks the first phase of our ongoing signal enhancement process.
We will now support a total of 37 signal categories, 29 of which are new. The newly supported categories are outlined below.
To view the list of removed signals, click here.
Note: These new categories will be available to all companies in our global database and will be updated daily.
Newly Supported Categories
Category | Description |
Business Expansion | Events that indicate the company’s growth, including new office locations, facility upgrades, or headcount increases. |
Competitive Landscape | Events that reflect changes in the competitive environment, such as the identification of new rivals. |
Event Participation | Events showing the company’s involvement in industry gatherings to enhance visibility and networking. |
Financial Struggles | Events indicating financial instability, such as major restructuring or insolvency risks. |
Job Ads | Job postings indicating workforce expansion or restructuring efforts. |
Industry Recognition | Events where the company or its representatives receive awards or recognition for excellence in their field. |
Leadership Changes | Events documenting shifts in the company’s leadership, including new hires or executive departures. |
Corporate Challenges | Events highlighting internal difficulties such as legal disputes or significant workforce reductions. |
Mergers & Acquisitions | Events involving corporate restructuring, mergers, acquisitions, or asset sales. |
Regulatory & Compliance Updates | Events related to formal regulatory disclosures, such as financial statement publications or address updates. |
Register Updates | Events reflecting changes to the company’s registration details or management in regulatory registers. |
Customer Acquisition | Events demonstrating the company’s success in acquiring new clients or securing major contracts. |
Investment Activity | Events where the company invests in other companies or external opportunities for growth. |
Product & Service Development | Events showcasing the company’s innovation, such as the development of new products or services. |
Partnerships & Collaborations | Events where the company forms strategic alliances to expand market reach. |
Categories No Longer Supported
As seen from the table above, the grouping and supported categories have changed. Below is the list of categories that will no longer be supported after April 1st:
Category Display Value | Subcategory Display Value |
Construction Projects | Construction Plans |
| New Buildings and Expansions |
| Start of Construction Phase |
Events | Lottery Game |
Financial Decline | Cost-Cutting Measures |
| Financial Losses |
| Reduction in Earnings |
| Reduction in Revenue |
Financial Growth | Increase in Earnings |
| Increase in Revenue |
Job Offers | Job Offers on Job Portals |
| Job Offers on Social Media |
| Job Offers on Website |
Negative Events | Bankruptcy Notice |
| Job Offers on Website |
| Strike |
Positive Events | Number of Customers |
How to Use Signals in Target
Follow these steps to create a new search and apply Signal filters in Target:
Create a New Search
Open Target and start a new search.
Add a Filter
Click on "Add Filter" and navigate to the "News and Signals" section.
Select Signals
Click on "Signals" to view the available signal categories.
Choose Relevant Signals
Select the signals that are most relevant to your search criteria.
Refine with Keywords
Once you've selected a signal, refine your search further by adding specific keywords that must appear in the results.
For more details, click the (i) icon in the upper right corner or contact your CSM for assistance.
Save the Filter
Save your selected filter(s) to apply it to your search by clicking on "Show Companies":
View Matching Companies
You will now see all companies that match your selected criteria.
Further Narrow Your Search
Continue adding additional filters to refine your results and focus on the most relevant companies.
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