Unlock real-time buyer signals, company insights, and contact data with Dealfront AI — to qualify leads faster, identify decision-makers, and keep your pipeline moving.
In this article, we’ll cover:
What Dealfront AI is
Dealfront AI is a suite of AI-powered features built directly into the Dealfront platform to help revenue teams qualify faster, spot real buying intent, and reach the right decision-makers — instantly and with less manual work.
It turns complex signals — like visitor behavior, company context, and contact data — into plain-language insights you can act on right away. Whether you're in Marketing, Sales, or RevOps, Dealfront AI saves time, removes guesswork, and gives you the freedom to ask any business-relevant question — without relying on filters or predefined fields.
▶ Watch this video to learn more about Dealfront AI:
What’s Included in the Dealfront AI Suite
Dealfront AI includes three main capabilities available across the platform.
AI Company Insights
Understand what a company does, who they serve, and whether they fit your ICP — instantly.
AI Company Insights gives you a fast, clear view of any business — including their market, offering, technologies, and more. Instead of reading through websites or outdated profiles, just ask and get the answers in plain language.
How it helps you:
Qualify accounts faster
Tailor outreach with relevant context
Validate fit without hours of research
Use it to:
Type natural questions about a company to get contextual summaries based on real data.
Examples of prompts you can use:
“Do they sell in our market?”
“Who are their customers?”
“What technologies do they use?”
“Have they expanded into new markets recently?”
Where can you find it:
AI Company Insights is accessible from the Company Profile view
AI Contacts
Find the most relevant decision-maker — even when job titles don’t match. Just describe the role, and AI handles the rest.
Stop wasting time with filters and guesswork. With AI Contacts, you can describe who you’re looking for — and let the AI match you with verified people based on role, function, and actual org data.
How it helps you:
Reach the right person faster
Skip job title confusion
Improve reply rates with better contact relevance
Use it to:
Describe the type of decision-maker you need — and let AI do the matching.
Examples of prompts you can use:
“Who runs logistics in Germany?”
“Find someone leading sustainability”
“We’re selling new tires for company vehicles. Who handles that?”
“Who is responsible for partnerships?”
Where can you find it:
AI Contacts is available in the Contacts tab of the Company Profile
AI Activity Summary
See who’s visiting your website, where they came from, and what they engaged with — all in one plain-language summary.
This feature helps you quickly understand the real behaviour behind anonymous web traffic. Instead of combing through raw logs or analytics tools, AI Activity Summary gives you a clear explanation of what a visitor did on your site, which pages mattered most, and how engaged they are — all in seconds.
How it helps you:
Instantly spot high-interest accounts
Understand buyer journeys without digging
Improve campaign targeting and hand-offs to Sales
Use it to:
Ask the AI specific questions about a visit to get instant, human-readable insights.
Examples of prompts you can use:
“What did this visitor do?”
“Which pages did this company visit most?”
“How often has this company visited recently?”
“What products or content are they interested in?”
Where can you find it:
AI Activity Summary appears automatically in the Activity tab of the Company Profile, and across relevant areas in Target and Leadfeeder.
Target
Promote
Lists
Leadfeeder (activity tab)
Ready to experience it?
Request early access here 👈
How it helps Sales and Marketing build a high-quality pipeline
For Marketing Teams
Dealfront AI helps Marketing teams understand which companies are engaging with their website and what actions they’re taking. This supports better lead prioritization, clearer campaign performance tracking, and improved handoff to Sales.
You can use Dealfront AI to:
Identify high-intent accounts based on recent website activity
Understand which content or products visitors are engaging with
Monitor the effectiveness of campaigns by tracking account-level engagement
Ensure that Sales receives context-rich leads with clear behavioral signals
For Sales Teams
Dealfront AI reduces the time spent searching for account information and contact details by summarizing company data and recommending relevant decision-makers. All insights are accessible directly in your existing workflow.
You can use Dealfront AI to:
View a company’s background, focus areas, and buyer signals in one place
Assess whether an account aligns with your ideal customer profile (ICP)
Find contacts who are likely responsible for the area you’re targeting, even when job titles don’t match
Prepare for outreach with a more complete understanding of the company and its activity
By giving all teams a common view into what companies are doing, why they matter, and who to speak with, Dealfront AI keeps your pipeline moving — from lead to deal.
How to Craft Effective Prompts to Unlock Dealfront AI Insights
Effective prompting is an essential skill when working with any AI system. Whether you're in Sales, Marketing, or RevOps, how you ask a question significantly affects the quality and usefulness of the response you receive.
Think of prompting like briefing a new colleague: if you’re vague or unclear, they’ll struggle to give you what you want. But with clarity and focus, they’ll deliver helpful, relevant insights.
This guide will show you:
How to frame questions that get better results
What kind of context improves response quality
Common use cases per feature and role
Frequently Asked Questions (FAQ)
What’s included in the Dealfront AI launch?
We’re introducing three powerful AI capabilities built to help your team qualify faster and reach the right people, faster:
AI Activity Summary – Plain-language summaries of website visits, showing what each visitor did and where they came from
AI Company Insights – A dedicated tab in the Company Profile with summarized research and custom AI queries
AI Contacts – Natural-language search to surface the most relevant decision-makers, even when job titles don’t match
Who are these features designed for?
Marketing – Prioritize high-fit, high-intent accounts based on actual behavior
Sales & SDRs – Qualify faster and get to the right contact immediately
RevOps – Align teams with shared, always-on context across every lead
Can I ask my own questions in AI Company Insights?
Absolutely. You can use default prompts or ask anything specific — like:
“Do they sell in our market?”
“Who are their customers?”
“What technologies do they use?”
Can I save custom questions in AI Company Insights?
You can. Saved questions let you reuse your most effective prompts without rewriting them each time.
Do I need enrichment credits to use these features?
No. All users have access to free single-record sync, so you can push company or contact data to your CRM without consuming enrichment credits.
Which CRMs are supported?
Salesforce
HubSpot
Pipedrive
Microsoft Dynamics
Is this available globally?
Yes — Dealfront AI features are available to all customers worldwide starting May 2025.
Can I use this with Targeted ICP lists?
Absolutely. Use Dealfront Target to find the right-fit companies, then use AI Company Insights and AI Contacts to qualify and reach out — all in one flow.
Is training required to use it?
No training needed. Everything is intuitive and embedded in your existing workflow — with default prompts to help you get started instantly.
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Questions, comments, feedback? Please let us know by contacting our support team via chat or by sending us an email at support@dealfront.com.