Company Industry Categories Explained

When setting up or editing your company information in Dealfront—whether you're creating a custom feed in Leadfeeder or running a Target search by industry—you’ll come across a field labeled “Industry.” This isn’t just a basic dropdown. Dealfront uses a multi-level classification system designed to accurately categorize businesses. Here’s what that means.

🔍 What is an Industry?

An Industry on Dealfront defines the primary sector your business operates in. This is used for search, advertising targeting, content suggestions, and more. Dealfront's industry system is hierarchical, starting with a Top-Level Industry, and in many cases, branching into sub-industries for more specificity.

📚 Complete List of Top-Level Industries on Dealfront

We support a wide range of industries based on LinkedIn’s industry classification. Expand each section to view detailed descriptions.

Accommodation Services

Businesses that provide lodging or short-term accommodations for travelers and tourists.

Sub-industries:

Hotels and Motels – Lodging establishments that offer lodging accommodations with or without meals and other services.
Bed and Breakfasts - Small lodging establishments offering overnight accommodation and breakfast.
Campgrounds and Recreational Vehicle Parks - Places for outdoor camping, including areas for RVs.
Other Accommodation - Any other type of short-term lodging.

Administrative and Support Services

Businesses providing day-to-day support for other organizations.

Sub-industries:

Employment Services – Firms providing temporary or permanent employment placement.
Business Support Services – Includes document preparation, call centers, and more.
Travel Arrangement and Reservation Services – Booking and planning travel for clients.
Investigation and Security Services – Services such as bodyguards, private detectives, and security systems.
Services to Buildings and Dwellings – Janitorial, landscaping, pest control, and similar services.
Office Administrative Services – General business support like mail handling or billing.

Construction

Firms engaged in building infrastructure and property.

Sub-industries:

Residential Building Construction – Construction of houses, apartments, and similar dwellings.
Nonresidential Building Construction – Construction of commercial, industrial, and institutional buildings.
Heavy and Civil Engineering Construction – Highways, bridges, utility systems, and other large-scale infrastructure.
Specialty Trade Contractors – Plumbing, electrical, HVAC, and similar services.

Consumer Services

Establishments providing services directly to consumers.

Sub-industries:

Personal and Laundry Services – Hair salons, dry cleaners, and similar businesses.
Death Care Services – Funeral homes, cemeteries, and crematoriums.
Other Consumer Services – Pet care, dating services, or other personal services not listed above.

Education

Organizations focused on teaching and learning across various levels.

Sub-industries:

Elementary and Secondary Schools – Primary and secondary educational institutions.
Junior Colleges – Two-year institutions offering associate degrees.
Colleges, Universities, and Professional Schools – Degree-granting institutions.
Technical and Trade Schools – Schools providing job-specific training.
Educational Support Services – Curriculum developers, testing services, and similar support functions.

Entertainment Providers

Businesses delivering artistic, cultural, or recreational experiences.

Sub-industries:

Performing Arts, Spectator Sports, and Related Industries – Theater, concerts, and sports teams.
Museums, Historical Sites, and Similar Institutions – Cultural preservation and education institutions.
Amusement, Gambling, and Recreation Industries – Casinos, arcades, golf courses, and amusement parks.

Farming, Ranching, Forestry

Industries engaged in the cultivation of land, raising animals, or harvesting natural resources.

Sub-industries:

Crop Production – Farming grains, vegetables, fruits, etc.
Animal Production – Raising livestock and poultry.
Forestry and Logging – Harvesting timber and managing forests.
Fishing, Hunting, and Trapping – Commercial fishing and game capture.
Support Activities for Agriculture and Forestry – Soil preparation, planting, and irrigation services.

Financial Services

Businesses involved in managing money, investments, and insurance.

Sub-industries:

Monetary Authorities - Central Bank – Institutions like national banks and regulators.
Credit Intermediation and Related Activities – Commercial banks, credit unions, and loan providers.
Securities, Commodity Contracts, and Other Financial Investments – Investment banking, securities trading, and more.
Insurance Carriers and Related Activities – Life, health, and property insurance companies.
Funds, Trusts, and Other Financial Vehicles – Mutual funds, pension funds, and similar financial products.

Government Administration

Public sector organizations that manage and deliver public programs and services.

Sub-industries:

Executive, Legislative, and Other General Government Support – Government offices and agencies.
Justice, Public Order, and Safety Activities – Police, fire, courts, and correctional institutions.
Administration of Human Resource Programs – Social security, welfare, and unemployment programs.
Administration of Environmental Quality Programs – Environmental protection and conservation programs.
Administration of Housing Programs, Urban Planning – Urban development, housing initiatives, and planning commissions.
Space Research and Technology – Government agencies focused on space missions and exploration.
National Security and International Affairs – Defense departments and diplomatic services.

Healthcare and Social Assistance

Entities providing medical care, health-related services, and social support.

Sub-industries:

Ambulatory Health Care Services – Clinics and offices of physicians, dentists, and other outpatient providers.
Hospitals – Inpatient care facilities with a broad range of services.
Nursing and Residential Care Facilities – Facilities offering nursing, supervision, or assistance with daily living.
Social Assistance – Child and youth services, elder care, food banks, and more.

Hospitality

Businesses offering accommodation, food, and beverage services.

Sub-industries:

Food Services and Drinking Places – Restaurants, cafes, and bars.
Full-Service Restaurants – Dining establishments with wait staff and full menus.
Limited-Service Eating Places – Fast food, takeout, and cafeteria-style eateries.
Special Food Services – Catering and food services for special events.
Drinking Places (Alcoholic Beverages) – Bars, pubs, taverns, and nightclubs.

Information Technology Services

Companies that provide IT infrastructure, software, and support.

Sub-industries:

Software Publishers – Develop and distribute software.
Data Processing, Hosting, and Related Services – Cloud computing, web hosting, and related services.
Other Information Services – News syndicates, libraries, and internet publishing.
Computer Systems Design and Related Services – IT consulting, systems integration, and custom solutions.

Legal Services

Professional services related to legal matters.

Sub-industries:

Offices of Lawyers – General law practices and legal professionals.
Legal Aid Societies and Similar Legal Services – Nonprofits offering free or low-cost legal support.
Other Legal Services – Title abstract offices, notaries, and paralegals.

Manufacturing

Businesses involved in creating new products through raw materials or components.

Sub-industries:

Food, Beverage, and Tobacco Products – Factories producing edible goods and drinks.
Textiles and Apparel – Clothing, fabrics, and footwear manufacturing.
Wood, Paper, and Printing – Furniture, paper goods, and print materials.
Petroleum and Coal Products – Oil refineries and fuel manufacturers.
Chemical Manufacturing – Producers of pharmaceuticals, plastics, and cleaning agents.
Plastics and Rubber Products – Packaging, tires, and plastic goods.
Metal Products – Steelworks, forging, and metal tools.
Machinery – Equipment used in agriculture, manufacturing, and HVAC.
Computers and Electronics – Tech hardware and semiconductors.
Electrical Equipment, Appliances – Lighting, motors, and home appliances.
Transportation Equipment – Vehicles, aircraft, and shipbuilding.
Furniture and Related Products – Household, office, and institutional furniture.
Miscellaneous Manufacturing – Jewelry, musical instruments, and sporting goods.

Mining and Oil & Gas

Industries extracting natural resources from the earth.

Sub-industries:

Oil and Gas Extraction – Exploration and drilling for crude oil and natural gas.
Mining (except Oil and Gas) – Extraction of minerals, metals, and coal.
Support Activities for Mining – Drilling and geological services.

Professional Services

Specialized knowledge-based services for businesses and individuals.

Sub-industries:

Legal Services – Law firms and legal advisors.
Accounting, Tax Preparation, Bookkeeping, and Payroll – Financial reporting and tax services.
Architectural, Engineering, and Related Services – Design and planning for structures and infrastructure.
Specialized Design Services – Graphic, fashion, and interior design.
Computer Systems Design and Related Services – Tech consulting and development.
Management, Scientific, and Technical Consulting – Business strategy, HR, and operations consulting.
Scientific Research and Development – R&D in physical, engineering, and life sciences.
Advertising, Public Relations, and Related Services – Marketing agencies and media buying.
Other Professional, Scientific, and Technical Services – Translation, veterinary, and photography services.

Real Estate and Equipment Rental Services

Businesses that lease or manage physical assets and properties.

Sub-industries:

Real Estate – Buying, selling, renting, or managing properties.
Rental and Leasing Services – Leasing cars, machinery, or electronics.
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) – Leasing trademarks, patents, and brand names.

Retail

Establishments that sell goods directly to consumers.

Sub-industries:

Motor Vehicle and Parts Dealers – Car dealerships, auto parts stores.
Furniture and Home Furnishings Stores – Retailers selling home furniture and decor.
Electronics and Appliance Stores – Stores offering consumer electronics and household appliances.
Building Material and Garden Equipment Dealers – Hardware, tools, and garden centers.
Food and Beverage Stores – Grocery stores, specialty food retailers.
Health and Personal Care Stores – Pharmacies and beauty supply shops.
Gasoline Stations – Fuel stations with or without convenience retail.
Clothing and Clothing Accessories Stores – Fashion retailers for all ages.
Sporting Goods, Hobby, Musical Instrument, and Book Stores – Specialty stores for recreation and arts.
General Merchandise Stores – Department stores, discount retailers.
Miscellaneous Store Retailers – Florists, office supplies, and other niche retailers.
Nonstore Retailers – E-commerce, mail-order, and vending machine sellers.

Transportation and Warehousing

Industries that move goods or people and store inventory.

Sub-industries:

Air Transportation – Passenger and cargo airlines.
Rail Transportation – Freight and passenger rail systems.
Water Transportation – Shipping lines and marine transport.
Truck Transportation – Local and long-distance trucking services.
Transit and Ground Passenger Transportation – Buses, taxis, and ride services.
Pipeline Transportation – Transport of oil, gas, and other materials via pipeline.
Scenic and Sightseeing Transportation – Tour buses, boat cruises, and helicopter rides.
Support Activities for Transportation – Freight brokers, terminal operators, and logistics support.
Postal Service – National and regional mail delivery.
Couriers and Messengers – Express delivery and parcel services.
Warehousing and Storage – Third-party logistics, cold storage, and general warehousing.

Utilities

Entities that provide basic utility services for residential, commercial, and industrial users.

Sub-industries:

Electric Power Generation, Transmission and Distribution – Power companies and electric utilities.
Natural Gas Distribution – Natural gas utility providers.
Water, Sewage and Other Systems – Public and private water and waste systems.

Wholesale

Businesses involved in bulk distribution to retailers and commercial customers.

Sub-industries:

Merchant Wholesalers, Durable Goods – Distributors of electronics, machinery, and furniture.
Merchant Wholesalers, Nondurable Goods – Distributors of food, apparel, and paper goods.
Wholesale Electronic Markets and Agents and Brokers – Brokers and agents for B2B transactions.

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