As of July 1, 2023, Google has stopped processing new Universal Analytics data, replacing it with Google Analytics 4. This impacts your Google Analytics integration as your Universal Analytics properties will stop receiving new data and there will be no new data to fetch from them to support the integration. An exception to this is the Universal Analytics 360, which will continue to work.
Note: This change has no impact on Dealfront's ability to identify your Website Visitors.
What will happen to your Google Analytics integration now?
After July 1st 2023, all historical keyword and campaign data imported from Google Analytics will always be available in Leadfeeder
After July 1st 2023 (or when Google stops processing new hits for your Universal Analytics account) no new keyword and campaign data from Google Analytics will be added to Leadfeeder. Read Google's Official update on the changes.
What is our plan to address this?
We are actively working on replacing our Google Analytics integration with Google Ads integration. At this time it is not possible to add a new Google Analytics integration to Dealfront and for existing integrations there is no new data available to the integration from GA4.
Why are we replacing our Google Analytics integration with Google Ads integration?
In short, our new Google Ads integration will provide all the same value as our current Google Analytics integration, showing the keywords and campaigns that brought companies to customers’ websites. On top of this, with our new Google Ads integration we will provide even deeper insights on campaign performance than our current integration.
With our current Google Analytics integration we are only able to show campaign data and keyword data from ad campaigns. When a company visits your website through Google Ads campaign, you usually see keywords and campaign data but with Google Ads integration, you will also see additional data like ad group and search term giving you a leg up on your competition.
Google Ads integration allows us to do more than just reporting on paid acquisition, but also provide deeper insights because of direct access to your paid acquisition campaigns in a seamless manner.
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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@dealfront.com.