If you use any Dealfront technology on your website, you should inform your website visitors about this in your website privacy policy. You are not legally required to mention Dealfront or Leadfeeder as a product, but it's advisable to be transparent about the data collected from your visitors.
You could include the following text in your Privacy Policy:
Our website uses the technologies of Dealfront (Dealfront Finland Oy as part of Dealfront Group GmbH) to analyze visitor behavior. In this process, the IP address of a visitor is processed. This processing has the purpose of helping us understand which businesses (B2B) are visiting our site, by enriching IPs with associated information such as the company name or industry code.
To do this, at the beginning of the visitor’s session, their IP address and corresponding session data is matched against a large whitelist of known companies.
Optional (depending on your choice):
To increase data protection of our visitors we have turned on “IP address anonymisation”, so that only shortened values instead of the actual IP addresses will be stored. If the feature is on, we will not store the actual IP address anywhere in our systems, including logs. This anonymisation makes it impossible to connect outside IP address information later, preventing identification of an individual person.
Optional (depending on your choice):
As part of this processing, first party cookies are used in order to analyze visitor behavior.
Whenever we process website traffic data, this processing is based on our legitimate interest (Art. 6 (1) lit. f GDPR) in optimizing our products, services, sales and marketing. To prevent this processing activity, you (website visitor) may install and configure appropriate ad-blockers or use no-script-plugins in your browser. The data will be deleted as soon as it is no longer required for its intended purposes. Statutory retention obligations can lead to a longer retention period of the data in question. We have concluded a data processing agreement with Dealfront in order to ensure compliance with applicable data protection standards.
--
Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@dealfront.com.