Outreach methods like cold calling and cold emailing (i.e. contacting prospects without their explicit consent) are popular tactics for businesses to reach potential customers.

However, the legality of these methods depends on local laws and regulations in your target market. Some countries permit these practices, particularly in a B2B context, while others have stricter rules. As set forth in our General Terms and Conditions, clients are responsible for how they use our data. Therefore, it is essential to review local legislation to ensure compliance.

Within the EU and the EEA, the ePrivacy directive (PECD) contains specific rules for electronic marketing and cold calling. Each EU member state has implemented the PECD through national laws, resulting in variations across countries. For instance, in Germany, the PECD is enforced through the Unfair Competition Act (UWG), which clients must adhere to when using our data for prospecting. Understanding and following these regulations is crucial for conducting legal and effective outreach campaigns.

General guidance for the respective countries in the EU on this topic can also be found in Dealfront’s E-books.

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