Our goal is to organise companies by their shared brand identity—making it easier for you to navigate company structures, access key decision makers, and expand your sales outreach. We’ve chosen the term “grouping” over “aggregation” because it’s simple, intuitive, and user-friendly.

What is Grouping?

Grouping is the process of identifying and organising companies that share the same brand identity. Rather than focusing on legal or organisational structures, grouping is all about recognising the public-facing brand that connects different entities. This approach ensures you get a clear, consolidated view of a brand, irrespective of its legal complexities or geographic spread.

What Grouping is Not?

It’s equally important to understand what grouping does not represent:

Not a Legal Hierarchy:
Grouping does not follow the traditional parent-subsidiary or holding company model found in corporate registries.
Not an Industry or Geographic Classification:
Although companies within a group may operate in the same industry or region, the grouping is solely based on brand relationships.
Not All-Encompassing:
Companies without clear brand ties won’t be grouped together, even if they share other similarities.

Relationship with Legal Entities

Our system prioritises brand identity over legal form. This means that two or more legal entities can be grouped if they operate under the same brand—even if they are completely separate organisations.

Example:

Grouped: “TechBrand Inc.” in the US and “TechBrand GmbH” in Germany are legally distinct but share a common brand identity, so they are grouped together.
Not Grouped: “Alpha Holdings Ltd.” owns “Beta Systems Inc.”, yet since they do not share the same branding, they are not grouped.

Brands and Conglomerate Names

We group companies that operate under a shared brand or conglomerate name, even if their operations span different countries or divisions.

Example:

Grouped: “GlobalEnergy Corp” and its regional branch “GlobalEnergy Renewables” are marketed consistently under the same brand and are thus grouped.
Not Grouped: “GreenTech Innovations” is a subsidiary of “EnergyGroup International” but is marketed as a distinct brand, so it remains ungrouped.

Digital Indicators: LinkedIn and Websites

Our grouping system also considers digital signals that indicate a brand relationship:

LinkedIn Profiles:
Companies sharing the same or linked LinkedIn profiles are likely to belong to the same group.
Example: “FutureTech Solutions UK” and “FutureTech Solutions Australia” both use the “FutureTech Solutions” profile, signalling a brand connection.
Websites:
Shared domains, mutual links, or consistent branding across websites are strong indicators of a grouping relationship.
Example: “SmartTech.com” and “SmartTech.eu” use the same brand in their domain names and are therefore grouped together.

Impact on Product Functionality

Grouping enhances our product features by organising and presenting data in a way that reflects genuine brand relationships:

Group Contacts in Connect:
Easily view and engage with all relevant stakeholders from companies within the same group.
Aggregated Website Visits in Leadfeeder:
Monitor brand-wide engagement, rather than just isolated activity by individual entities.
Enhanced Search Results in Target:
Search results and company lists reflect group structures, enabling you to target the broader brand network, not just individual companies

Upcoming Features and Further Information

We are continuously refining our grouping system. In forthcoming updates, you’ll find additional details on how group parents are determined and more in-depth examples of complex groupings. Keep an eye on our Help Centre for the latest insights and improvements.

Grouping Examples

Here are a few examples to illustrate how our grouping system works in practice:

Simple Example:
Three legal entities with nearly identical names and shared website domains are grouped together, reflecting their clear brand association.
Complex Example:
A multinational brand with several legal entities across different countries is grouped under a single parent, providing a comprehensive view of the brand’s global presence.

Unexpected Yet Correct Grouping:
Occasionally, subtle indicators (such as similar visual branding elements) may result in a grouping that appears unexpected—but rest assured, our system has accurately identified the brand relationship.

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Questions, comments, feedback? Please let us know by contacting our support team via live chat or by sending us an email at support@dealfront.com.