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What Are the Numbers by Each Visit?
What Are the Numbers by Each Visit?
Wondering what that little coloured number by each visit is? We call them "Visitor ID Numbers" and this article will tell you more.
Tamar Keenan avatar
Written by Tamar Keenan
Updated over a week ago

The numbers shown in each visit's detail panel aren’t just pretty colours or a count of your visitors. These ID numbers provide valuable insights into the people visiting your website. Your whole team can benefit as well, from sales to marketing!

The numbered circles beside each visit are what we call "Visitor ID Numbers". Each visitor to your site is assigned a number. This is one of the things that our Tracker makes possible!

The colours vary and are used to visually distinguish different visitors and repeat visits in the chosen time frame. The colours don’t indicate priority, they just make seeing the numbers easier.

Why would I want to know how many unique visitors come from the same company?

Because it’s a great indicator of interest in your product or service!

When you see several different visitors from the same company during a small time frame, it's a sign your company or website is being shared or talked about!

Take a look at the image below. You can see there have been 6 unique visitors during this time frame, from various different global locations. Perhaps a link was shared or there was a conversation about your site.

Regardless of the reason, seeing multiple visitors from a single company is great news!

It can also show where there may be confusion or trouble on your site.

For example, if you see a visit where a user is continually repeating a route to an enpoint but not getting there, this could indicate an error or lack of clarity within the process.

If you see this on a lot of visits and different visitors you may want to investigate your user flows for ease and clarity.

You can see the path a visitor took by clicking into that Person.

If you have either our Mailchimp, ActiveCampaign or Hubspot integration set up, then when a visitor clicks through one of your campaign links they will be identified as an initial instead of a visitor number. When you hover over the initial or their name you will be able to see the email address.

With this, you can see what campaign they clicked on but also all future visits from that person will be identified!

If you integrate HubSpot with Dealfront and use HubSpot’s live chat, forms, or email click tracking, we can show the visitors in a similar way as with Mailchimp.

Have any other questions about Visitor ID numbers Feel free to browse the Help Center, and contact us in support if you need us!


Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at


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