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Understanding 'AND' 'OR' Logic in Custom Feeds
Understanding 'AND' 'OR' Logic in Custom Feeds

When creating custom feeds a combination of 'and', 'or' logic is used. This article explains how this factors into your custom feeds.

Tamar Keenan avatar
Written by Tamar Keenan
Updated over a week ago

When setting up or editing custom feeds with multiple filters, the logic is to use 'or' within single filters and 'and' between different filters within the same feed.

For example, you could use a filter to capture visits to domains that contain: lead, feed, and app, and it would pull Companies that visited any page with the domain that contained any of those terms.

If another filter is added to the same feed, such as Company Country set to 'France,' the feed would collect identified companies that visited the domains that contained lead, feed, or app AND came from companies located in France.

In the example below we have a Feed that will collect companies that visit any of three different domain possibilities, as long as they come from Belgium OR France.

The Companies don't have to fulfil each qualification, rather one in each group - Domain and Country.

You can set filters to combine a number of different qualifiers in a flexible way, this is only one example to show how the 'and' - 'or' logic would apply.

It's good to keep in mind that also selected time period affects the results you see in a custom feed. If you have, for example, Page Title as a filter, the identified company must have visited the selected URL during the selected time period to show up in the feed.

With these filters, you can create feeds that are highly focused or more open to showing you a list of the Companies that meet your qualifications.

Please note: If you use positive and negative filtering, for example, using the Tag filter, you get AND logic within the same filter. Otherwise parameters within the same filter type use OR logic.


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