Google Analytics has such an incredible amount of metrics and dimensions that sometimes it can be hard for you to visualize to stakeholders what's actually happening on your website. This is where Looker Studio (formerly Google Data Studio or 'GDS') comes in: it allows you to create interactive versatile dashboards that can easily be interpreted and shared.

With the addition of company level data to your Google Analytics account through our Google Analytics Connector, you can now create B2B versions of your Looker Studio reports.

With Looker Studio, you can create combined reports of Leadfeeder and Google Analytics data. You can tie Leadfeeder metrics and dimensions to 100s of other metrics and dimensions that Google Analytics and Google Ads record to create much more powerful reports and get more granular insights on what is driving ideal customers to your website.

The reports are easy to customize so they match your own brand and they are easy to share with key stakeholders.

The article walks you through how to set up a Looker Studio dashboard using Google Analytics Connector data. It also includes a template dashboard for you to import. Before creating the dashboard, you need to first set up for Google Analytics Connectors like explained in this article.

Please note: To be able to connect and see Google Analytics data in Looker Studio, you need to have at least Viewer access rights to your company’s Google Analytics.

STEP 1: Open this Looker Studio template and click Use my own data in the top right-hand corner.

STEP 2: Now select the Account to which our Google Analytics Connector is sending data to. Then click Add in the bottom right hand corner.

STEP 3: On the next screen, click Add To Report in the popup shown to you

STEP 4: Now click on Edit and Share on the top right hand corner of the screen.

STEP 5: If you see this popup then click on Add to report to proceed. If you don't see the popup then proceed to Step 6.

STEP 6: Now you will see a copy of the template like shown below.

STEP 7: Scroll down to find the Filter settings, click on +Add a filter and then select "Only matched companies". You should now see a warning triangle next to Only matched companies, click on it to open the Filter settings. Now change the Dimension to "leadfeeder_company_name" and click on Save to proceede.

STEP 8: Click on any specific graph/chart in the report to see the Setup instructions to add Dimensions like shown in Step 9.

STEP 9: Under Dimensions, search for leadfeeder_industry (or whatever you have named the company name field you are importing via your Google Analytics Connector) to populate Industry data in the report like shown below.

STEP 10: Next click on the “Employee Count” section. Then, under Dimension on the right hand side, change the Dimension to “leadfeeder_employees” (or whatever you have named the Industry field you are importing via your Google Analytics Connector).

STEP 11: Next click on the “Industry Breakdown” section. Then, under Dimension on the right hand side, click on Achievement ID to add the relevant data. The relevant one here is "leadfeeder_industry"(or whatever you have named the Industry field you are importing via your Google Analytics Connector).

STEP 12: Next click on the “Company Breakdown” section. Then, under Dimension on the right hand side, click on Achievement ID to add the relevant one. The relevant one here is "leadfeeder_company_name"(or whatever you have named the Industry field you are importing via your Google Analytics Connector).

STEP 13: Your report is now ready. Click the big blue View button in the top right hand corner to view it. The report should look like this:

Please note: Data received from Google Analytics Connector might occasionally differ from data received in your Leadfeeder Web Application as they come from different databases so we do not recommend comparing those two.

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