Google Analytics (GA) is an incredibly powerful tool. It has long been the backbone of every digital marketer’s tech stack, but it isn’t perfect: Google Analytics can only provide insights on individual visits, not accounts or companies. This creates an issue for B2B marketers, leaving a gap when trying to uncover how their marketing efforts impact revenue.
That gap is about to be filled with Dealfront's Google Analytics Connector. Our Google Analytics Connector enables you to access the firmographic information of your visitors directly in Google Analytics 4. You can choose what firmographic data to send as Custom Dimensions in Google Analytics.
This helps you, for example, to see a specific company’s entire flow of visits in Google Analytics, or you can send GA's firmographic data to any third-party tool. Also, data sent to GA can be used in Google Ads for remarketing purposes.
Watch this short video where we explain how our Google Analytics Connector works:
Please note: To be able to use your Google Analytics Connector, please check you have either a trial subscription, or you have a paid Dealfront subscription for our Web Visitors Identification solution. You will need to have the Leadfeeder Tracker installed on your website. You will also need Editor or Administrator access to the Google Analytics account you wish to use.
How to get started
STEP 1: To get started, head to our Connectors page here or scroll down in the Dealfront lobby:
Then click on the Google Analytics connector:
And book a demo to start the free trial:
STEP 2: Enable the Connector and start the configuration. If the Connector is disabled, data won’t be sent from the Leadfeeder app to Google Analytics.
STEP 3: As the first thing, you want to choose the correct GA4 Measurement ID - meaning the Google Analytics account to which you want to send data, from the dropdown list.
To find your Measurement ID:
STEP 4: Then define the mapping in Google Analytics Connector settings: under Define Mapping, select the Connector Attributes that you want to send to Google Analytics. These are the available Connector attributes:
STEP 5: Once you have selected the attribute, you will see the default name and fallback value sent to Google Analytics. We recommend using the default values, but you can change them if you like.
Fallback value essentially means you can personalize whatever you want the GA connector to send to Google Analytics if you do not have the given value for the given connector attribute.
STEP 6: Repeat steps 4 and 5 for each attribute you want to send to Google Analytics. We recommend that you send: Industry, Employee Size, Company Name, and Company Domain, but you can send as many as you like.
STEP 7: Click Save
The Dealfront side of the setup is now complete. Now you need to head to your GA4 profile to finish the setup there.
STEP 8: In your GA4 account, navigate to Custom Dimensions
Sign in to your Google Analytics account.
On the left, click Admin.
Then select Custom definitions
Click Create custom dimensions
You need the Editor role to create custom dimensions.
STEP 9: Create the Custom Dimensions
In the Dimension, name field, enter the same value as you have in the Send As field in STEP 5
Change Scope from Event to User
In User Property field enter the same value as you have in the Send As field in STEP 5 (It is essential that you enter the exact same name or Google will not be able to process the data)
Click Save in top right corner
Repeat for each attribute you created in Step 6
Your Google Analytics connector is now set up to send firmographic data to your GA4 account. The next step is to start using this data. Follow our detailed guides below:
If you're ready to get started, book a demo here and we'll get you set up with a free trial.
Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at firstname.lastname@example.org.