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How to Use GA4 to Enhance Google Analytics Reporting
How to Use GA4 to Enhance Google Analytics Reporting

In this article you will learn how to use GA4 to enhance your Google Analytics reporting.

Written by Daire Summerville
Updated over a week ago

Google Analytics (GA) has long been the backbone of every digital marketers’ tech stack but it can't tell you everything. GA only provides insights on individual visits, not accounts or companies, leaving B2B marketers without a full picture of how their marketing efforts are impacting revenue. This is where our Google Analytics Connector comes in to transform your Google Analytics into a B2B marketing tool.

Our Connector seamlessly integrates with Google Analytics to show company level data as custom dimensions, including company name, website, industry revenue, and more.

By expanding traditional Google Analytics reports with B2B data, you’re able to:

  • Identify the exact campaigns driving valuable companies

  • Tie revenue back to your marketing activities

  • Reveal the companies that read your blog, click on your ads, or engage with your brand awareness campaigns

  • Prove the true ROI of your marketing activities by tying marketing sourced and influenced revenue back to related marketing campaigns and investment

  • Gain insight into which PPC campaigns are driving your ideal customers and how they are engaging with your website

This article walks you through how to find your Leadfeeder app data in your Google Analytics account, including examples of interesting reports you can gather.

Please note: To be able to use your Google Analytics Connector, please check you have either a trial subscription, or you have a paid Dealfront subscription for our Web Visitors Identification solution. You will need to have the Leadfeeder Tracker installed on your website. You will also need Editor or Administrator access to the Google Analytics account you wish to use.

Firstly, to get Leadfeeder data flowing into your Google Analytics account follow the Google Analytics Connector setup guide.

How to view Leadfeeder data in existing GA4 reports

STEP 1: Go to the reporting section in your GA4 account: Click Reporting -> Acquisition -> User acquisition

STEP 2: Click the + symbol at the top of the top graph

STEP 3: In the dropdown menu, search “Leadfeeder” and select one of the custom dimensions you’ve imported via the Google Analytics Connector such as “Industry (Leadfeeder)”.

STEP 4: Now you can view the sent Leadfeeder data in your Google Analytics report. You can repeat this for any standard report.

How to create custom Google Analytics reports with Leadfeeder data

STEP 1: Go to your GA4 account, click Explore

STEP 2: Select a new Blank template and name it something relevant, e.g. “Dealfront Google Analytics Connector Data”

STEP 3: On the left hand column select "Dimensions" and search for "Leadfeeder". Select all and click Import in the top right hand corner

STEP 4: Now select "Metrics" in the left hand column. Add Sessions, Engaged Sessions, Engagement Rate and any other metrics you’re interested in. Click Import in the top right hand corner.

STEP 5: Add ‘leadfeeder_industry’ to the Rows section

STEP 6: Add all the metrics you added in Step 4 to the Values section

STEP 7: In the filters section, add a filter for leadfeeder_company_name does not exactly (not set)

STEP 8: Click the dropdown at the top of table and select Duplicate

STEP 9: Change the name of the new tab to “[Company Name] Report”. Change the selected row to “leadfeeder_company_name”

STEP 10: Repeat STEP 8 and 9 for each of the custom dimensions you imported via the Google Analytics Connector.

Please note: Data received from Google Analytics Connector might occasionally differ from data received in your Leadfeeder app as they come from different databases so we do not recommend comparing those two.

If you are not receiving any data please go on your website and add the following parameter and click around different pages on your website:

This enables you to act as a visitor from Amazon.

Repeat the above for Goldman Sachs and Lemonade:


If you're ready to get started, book a demo here and we'll get you set up with a free trial.


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