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How to use GA4 to enhance Google Analytics Reporting
How to use GA4 to enhance Google Analytics Reporting
In this article you will learn how to use GA4 to enhance your Google Analytics reporting.
Daire Summerville avatar
Written by Daire Summerville
Updated over a week ago

Note: These are the setup instructions if you are using a GA4 account. The setup instructions for Universal Analytics can be found here.

Google Analytics is an incredibly powerful tool. It has long been the backbone of every digital marketers’ tech stack but it isn’t perfect: Google Analytics only provides insights on individual visits, not accounts or companies.

This creates a gap for B2B marketers when they’re trying to uncover how their marketing efforts are impacting revenue.

That gap is about to be filled by Leadfeeder’s Google Analytics Connector. The Connector seamlessly integrates with Google Analytics to show company level data as custom dimensions, including company name, website, industry revenue, and more.

The Google Analytics Connector transforms Google Analytics into a B2B marketing tool. By expanding traditional Google Analytics reports with B2B data, you’ll be able to, for example:

  • Identify the exact campaigns driving valuable companies.

  • Tie revenue back to your marketing activities.

  • Reveal the companies that read your blog, click on your ads, or engage with your brand awareness campaigns.

  • Prove the true ROI of Your Marketing Activities by tying marketing sourced and influenced revenue back to related marketing campaigns and investment.

  • Gain insight into which PPC campaigns are driving your ideal customers and how they are engaging with your website.

This article walks you through how to find Leadfeeder Google Analytics Connector data in your Google Analytics account, including examples of interesting reports you can gather.

NOTE: To be able to create new Google Analytics reports with Leadfeeder data, you need either Administrator, Editor or Analyst role in Google Analytics. To view Leadfeeder data in existing Google Analytics reports, you need to have a Viewer role in Google Analytics.

Firstly, to get Leadfeeder data flowing into your Google Analytics account follow the Google Analytics Connector setup guide.

How to view Leadfeeder data in existing GA4 reports

Step 1:

Go to report in your GA4 account: Click Reporting -> Acquisition -> User acquisition

Step 2:

Click + symbol at the top of the top graph.


In the dropdown menu, search “Leadfeeder” and select one of the custom dimensions you’ve imported via the Google Analytics Connector such as “Industry (Leadfeeder)”.


Now you can view the sent Leadfeeder data in the Google Analytics report. You can repeat this for any standard report.

How to create custom Google Analytics reports with Leadfeeder data


Go to your GA4 accounts, click Explore


Select Blank and name it, for example, “Leadfeeder GA Connector data”.


On the left hand column select ‘Dimensions’ and search for Leadfeeder. Select all and click ‘Import’ in the top right hand corner.


Then select ‘Metrics’ on the left hand column. Add Sessions, Engaged Sessions, Engagement Rate and any other metrics you’re interested in. Click ‘Import’ in the top right hand corner.


Add ‘leadfeeder_industry’ to the Rows section


Add all the metrics you added in Step 4 to the Values section


In the filters section add a filter for leadfeeder_company_name does not exactly (not set)


Click the dropdown at the top of table select Duplicate


Change the name of the new tab to “Company Name Report”. Change the selected row to “leadfeeder_company_name”

STEP 10:

Repeat STEP 8 and 9 for each of the custom dimensions you imported via the Google Analytics Connector.

NOTE: Please note that data received from GA Connector might occasionally differ from data received in your Leadfeeder Web Application as they come from different databases so we do not recommend comparing those two.

If you are not receiving any data please go on your website and add the following parameter.

to be visible as a visitor for Amazon, and click around your website and different pages.

Repeat for Goldman Sachs and Lemonade,


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