Target Basic is a sales and marketing tool which offers an easy way to find the company and contact details you need, from our database of 20 million companies and over 237 million employees.
Searching within Target Basic is based on a comprehensive filter system. In this article we explain how the search can be used by looking at the following areas:
Search Options for Companies and Contacts
Company and contacts filters are split into separate categories. You can click on each category to expand it and see the available search criteria.
In addition, we have provided a Most used category at the top, giving easy access to the most popular filters.
Company name: Name of the company you are looking for. You can search multiple companies in one go by typing in multiple names, using enter in between each value.
Employee count: Select size from and to. A wider range will include all companies that fits inside this, for example range 10-500 will include companies with sizes 10-50, 50-200 and 200-500.
Company keywords: All keywords that are associated with the company. For example, the list of keywords for Dealfront includes: "website development", "online marketing", "sales automation", "mobile apps development", "social crm", "web application development", "web development", "lead generation", "seo". We suggest you try this field because it can often enable you to find less obvious companies that also match your ideal customer profile (ICP).
Company country: The country in which the company headquarters is located. Keep in mind it doesn't contain regional offices. To get more granular results and include all of the local offices use the filter 'Contact Country'.
Company region: The specific region inside the country in which the company headquarters is located. This would be a State in the USA, Land in Germany or Województwo in Poland. To get more granular results and include all of the local offices use the filter 'Contact Region'.
Company city: The city in which the company headquarters is located. Keep in mind it doesn't contain regional offices. To get more granular results and include all of the local offices use the filter 'Contact City'.
Company zip code: The zip code in which the company headquarters is located. Keep in mind it doesn't contain regional offices. You can use this service to find the right zip codes. To get more granular results and include all of the local offices use the filter 'Contact City'.
Company industries: The specific industry in which the company operates such as financial services, printing or manufacturing.
Company is in list: Use this option to filter your search by only the companies that are in this list.
Job title & seniority:
Contact Job title: The role a person holds within a company. Job title is self defined by the person, that is why in some cases it might not be very precise. For the best results, try to play around with titles that might be related to the people you are looking for and do not over-specify titles. For example, when you are looking for a 'SAP ERP System Manager', use the generic phrases of 'ERP' or 'SAP' to look for all specialists and managers that work with ERP systems and narrow down from there.
Contact seniority: The type seniority a person has within a company, e.g. owner, director or partner.
Contact department: The department in which a person works within a company, e.g. human resources, sales or marketing.
Contact country: The country in which a person resides, e.g. Finland or the Netherlands.
Contact region: The specific region inside the country in which a person resides. That can be a state in the USA, land in Germany or Województwo in Poland.
Contact city: The city in which a person resides, e.g. Helsinki or Amsterdam.
Contact zip code: The zip code in which a person resides. You can use this service to find the right zip codes.
Contact name: The specific name of the person or persons you are looking for.
Contact skills: The list of skills self-defined by the person. For the best results, try to play around with skills that might be related to the people you are looking for and do not over specify. For example when you are looking for someone with 'Presentation Design' skills, try the generic phrase of “Powerpoint” to look for all specialists that work with this software, and narrow down from there.
Contact email type: The email type will help you find contacts with email addresses that are able to be revealed. When the field is left empty, Target Basic will provide all contacts. You can select “Any” to get contacts with either work or related emails (e.g. a personal one). You can also select “Verified” to view only contacts whose email can be verified.
Contact phone type: The phone type will help you find contacts for which you can reveal phone numbers. When the field is left empty, Target Basic will provide all contacts. To narrow down, you can select “Any” to get contacts with direct phone numbers or any attached phone number. You can also select “Direct” to view only contacts with a direct phone number available.
Contact is in list: Use this option to filter your search by only the contacts that are in this list.
How the Filters Work
By default, the filters will limit results to companies and contacts that have provided values in their accounts. To exclude data points in your search, click the blue Exclude button and then fill in the value you wish you exclude in the new input field that appears below. You can also combine the include and exclude functionality.
In this example we wish to include CEOs in our search, but exclude CEO's assistants.
Relations between filters
There is an OR relationship between different items inside one criteria. If you want to select multiple values in a single search criteria, you can add that second value by typing it in the input box and hitting the enter key. In the example below, Target Basic would look for contacts from either Finland or the Netherlands.
There is an AND relationship between different criteria. In the example below, Target Basic would look for Product Managers from Finland and from the Netherlands.
There is an AND NOT relationship between the included and excluded criteria. In the example below, Target Basic would look for contacts with job titles including CEO but not including CEO Assistant.
Different ways to formulate criteria
Your results depend on the way you formulate your queries. By using all parts of the query separately, your results might be too wide. Try combining them into one criteria to get more narrow and precise results.
Performing the Search
When you are happy with filter criteria, hit the Search button to show your results. Once ready, the search results will pop up on the main screen and the search button will be inactive until the filters are changed.
To cancel your search and start again, simply click on Clear Filters in the upper right corner of the screen.
Interpreting your filter results
When you’ve successfully created a filter, a list of companies will appear. By clicking on the company name, you will get a pop up window with some more information about this company. If you haven't already revealed their details you will see a 'Reveal Details' button in place of their contact information.
Up to 20 companies are listed on the one page. Use pagination in the upper right of your screen to view more companies.
In order to select companies, check the box in front of the company name. To select multiple companies at once, use the 'select all' checkbox in the table header. You can either select the 20 companies on the page you are now 'Select page' or select all the companies available within your filters 'Select all results'.
By default, you will be looking at the company search results. In order to switch to the contact section, please select the Contacts option at the top of the table. You will now see a list of contact previews of people that match your filter criteria.
Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at firstname.lastname@example.org.