Target Basic is a tool to support the efforts of both marketing and sales teams.

Sales teams can save hours of time searching for contacts to reach out to - be empowered by having the right data at your fingertips. When combining Target Basic with Leadfeeder and our Lists tool, you can get in touch with the decision-makers that matter to you at companies who you know have visited your website.

Marketing teams can use Target Basic to build your target account lists based on your ideal customer profile (ICP). This valuable data can then be used to run campaigns to these companies in various different ways, including via LinkedIn and programmatic display advertising within our Promote tool.

Within this article we will cover:

Searching within Target Basic is based on a comprehensive filter system. You can use different combinations of search criteria to find your desired companies and contacts.

When you first open Target Basic, you will see all the available filter groups on the left hand side.

From here, you can begin searching for companies or contacts based on your own individual search criteria. We have included the 'most used' filter to help you get started.

Once you have your search criteria defined, you can click Search.

You can click between the Companies available within your search criteria, and the Contacts.

Please Note: All of the contact data displayed above is from publicly available sources, which is why we haven't blurred it out. Throughout the remaining examples we have used dummy data in place of personal information.

To cancel your search and start again, simply click on Clear Filters in the upper right corner of the screen.

We have gone into much more detail about the many filters available, what they do and how they work here.

Companies and contact names are free to browse within the Target Basic platform, however the contact details of these individuals can only be revealed by using credits.

One credit equals the reveal of one person’s contact details.

When you decide to use a credit for the revelation of an individual's contact details, you can get:

Icons present in the Contact Details column indicate if the contact has a work email address or direct phone number available to be revealed.

Revealing contacts without the icons present in the Contact Details column can also be valuable as there might be other information available instead, such as related email addresses (these are often the contact's private email addresses) or related phone numbers (for example the company HQ, or an office near the contact).

Once you have found a contact/contacts you wish to get the details of, you can click on the Reveal details button next to a prospect's name.

Revealing contact details is also possible directly from within the Leadfeeder app.

In both of the above examples, revealing single contact details in this way, will deduct one credit from your account each time.

You can find the amount of credits currently available to you by clicking the user icon at the top right of the screen, as illustrated below. The credit total is refreshed according to the terms of your contract.

Please note: Every Web Visitors Identification solution comes with 25 Target Basic credits per month. This total refreshes each month, so if credits aren’t used within a particular month they can’t be rolled over. You have the option to purchase more if required.

You can save your searches within Target Basic as Lists. Our Dealfront Lists tool allows users to create and manage company or contact lists and use them across the entire Dealfront platform. You can find out more about using lists within our apps here.

You can also upload an existing List of your own via CSV and search within Target Basic for the contacts at the companies listed, or filter these uploaded lists further within Target Basic to get an even more refined dataset.

To use List data within Target Basic, navigate to the Company or Contact Status filter, and use the dropdown 'Company/Contact is in List' to select the List you wish to work from.

New company lists can be created by adding companies to a list from Target Basic or importing a CSV file into the Lists tool.

Please Note: In the case of CSV imports, a maximum of 50,000 rows are allowed and a maximum of 10,000 companies can be added to a list in a single go.

You're able to export the Target Basic company and contact data and use it in various different ways. We've covered four key use cases below.

Please note: Exporting data out of Target Basic via any of the means below uses 1 credit per company or contact.

STEP 1: In order to import a list of companies into a LinkedIn Campaign, first select the companies that you want to export by checking the box in front of the company name.

STEP 2: Once you’ve got your list, click on the Export button. A pop-up window will appear - please ensure 'LinkedIn' is selected from the 'Format' dropdown, as illustrated below. The pop-up will also show you how many credits your action will use.

STEP 3: Input your email address and click Generate Export. The list will be in your inbox in a few minutes. Note: It may take a little longer depending on the size of your list.

STEP 4: You can upload this list to LinkedIn and start your campaign.

If you would like to enrich your CRM data with data from Target Basic, you can use the CSV export functionality and then import this into your CRM.

STEP 1: Select the companies for export, click the Export button and select the CSV option.

STEP 2: Input your email address and click Generate Export. The list will be in your inbox in a few minutes. Note: It may take a little longer depending on the size of your list.

It’s also possible to export contacts and use them for more precise targeting in LinkedIn campaigns. Select the desired contacts and follow the same steps as with the company export:

STEP 1: First select the contacts that you want to export by checking the box in front of the contact's name.

STEP 2: Once you’ve got your list, click on the Export button. A pop-up window will appear - please ensure 'LinkedIn' is selected from the 'Format' dropdown.

STEP 3: Input your email address and click Generate Export. The list will be in your inbox in a few minutes. Note: It may take a little longer depending on the size of your list.

STEP 4: You can upload this list to LinkedIn and start your campaign.

To understand a bit more about the upload functionality for LinkedIn campaigns, both for companies and contacts, please see this article.

Similar to the export companies to import into your CRM, you can also export contacts to enrich your CRM. Select the contacts section within Target Basic after setting your filters.

STEP 1: Select the contacts for export, click the Export button and select the CSV option.

STEP 2: Input your email address and click Generate Export. The list will be in your inbox in a few minutes. Note: It may take a little longer depending on the size of your list.

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