You have integrated Leadfeeder with Google Ads, now what? This article will focus on some of the ways you can use this integration to unlock B2B Google Ads success with Leadfeeder.

Optimize your campaigns by understanding which keywords bring what traffic to your website. You can create a custom feed to track certain keywords (or all of them) in order to see if they attract the right audience.

Go to create a feed, and then select the filtering option "Acquisition", from there navigate to “Keyword”.

Here you can either choose to select a specific keyword or any. Remember to click “Add” to start seeing results.

This will give you a list of companies that have used the keyword. Name and save your new custom feed.

When your Google Ads is integrated with Leadfeeder you are also able to track your campaign performance as a whole and identify the companies that are engaging with your campaigns. How to do this is to create a custom feed for the campaign you want to track. Choose the Acquisition filtering option, and then choose “Campaign is” and the name of the campaign you want to track.
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Once you click add you will start to see results of what companies have visited your website from that particular campaign. Don’t forget to name and save your new custom feed.

B2B transactions often involve longer sales cycles compared to B2C transactions. It can take weeks, months, or even years from the initial contact to closing a deal. Google Ads can only track conversions that happen 90 days from the initial ad click. This makes it difficult to attribute a conversion back to the first ad click.

Leadfeeder can extend the tracking window beyond Google Ads' 90-day limit by identifying website visitors, including those who didn't convert immediately but may return later to complete a purchase. By capturing this extended data, Leadfeeder helps attribute conversions back to the initial ad click, even if they occur outside the standard tracking window. This allows you to attribute value to touchpoints along the way, even if they don't directly result in a conversion, and gain a more accurate understanding of your campaign's true impact.

With Leadfeeder, you can see data such as Campaign type, Campaign, Keyword and Ad group that tells you about the specific ad that brought the company to the website. You find all of these options under the filtering option "Acquisition".

Don't forget to choose the right timeframe that you want to analyze. You find it on the top of your feed and can choose multiple options. For specific dates, use "custom".

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