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Using AI Enrichment

Vicent Llongo avatar
Written by Vicent Llongo
Updated this week

✅ What is AI enrichment?

AI Enrichment helps you prioritize and qualify companies in a list by automatically enriching them based on your own criteria, using simple, natural language prompts. Whether you're qualifying leads, segmenting for a campaign, or extracting specific information, AI Enrichment helps you understand and organize your best-fit companies faster.

AI Enrichment can generate different types of outputs:

  • Score (0-10): Prioritize companies based on how well they match your criteria

  • Text: Extract or classify information as text responses

  • Number: Get numerical values based on your prompt

  • Yes/No: Qualify companies with true/false criteria

📅 When Should I Use AI enrichment?

Use AI enrichment when:

  • You want to automatically enrich your company lists with deeper insights.

  • You have a large company list to prioritize or qualify.

  • You want to target companies for a specific sales or marketing campaign.

  • You need to qualify leads based on nuanced criteria like values, growth, or focus areas.

  • You need to extract specific information about companies in a structured format.

⚙️ How It Works

1. Create a Company List

  • Open the Target app to find companies using ICP filters and create your list.

  • Or, use Leadfeeder to filter your custom feed and build a list.
    You can also create a new list in the Lists app and import companies via CSV or Excel.

2. Open the Lists App

  • Navigate to the Lists app.

  • Select the list you want to enrich and prioritize.

Note: AI enrichment works for all company lists, including CRM and Leadfeeder feed lists.

3. Click "AI enrichment"

  • Open your company list.

  • Click the "AI enrichment" button at the top.

Tip: AI enrichment works with lists of up to 50,000 companies. For larger lists, split them first.

4. Enter a Prompt

Describe what you're looking for using plain, specific language. Your prompt should match the output type you've selected.
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💡 How to Write a Good Prompt

  • Be clear, like you're explaining it to a smart friend.

  • State what to include and exclude.

  • Use keywords.

  • If it's hard to spot, write "very likely" to help the AI focus.

  • Match your prompt to your output type (e.g., for Yes/No outputs, ask yes/no questions).

✅ Good Prompt Examples for Score (0-10)

  • I am looking for companies which produce food or beverages - except chain bakeries. There must be clear proof that the company produces food or beverages itself. Excluded are the following company types.

    • Chain bakeries or butcher shops with direct sales - no matter if they produce themselves or not.

    • Retail businesses (no brick-and-mortar stores)

    • Delicatessens or market stalls

    • Pure wholesalers or retailers without their own production

  • I want to prioritize companies that very likely have many lease agreements and are likely required to report under IFRS 16 or Local Generally Accepted Accounting Principles (GAAP).

  • I want to prioritize organizations that are professional sports team. Excluded are amateur or recreational clubs or teams. Further excluded are operators of sports arenas and similar.

  • I'm looking for companies that are professional sports teams, but not amateur clubs, recreational teams, or venue operators.

  • As metal parts seller, I am looking for companies which are likely to purchase metal parts in bulk.

  • I am looking for companies which are very likely to operate a motorized fleet (trucks, cars, ...). The company shall very likely operate multiple vehicles. Examples are transportation, logistics, maintenance in house associations, home cleaning, delivery or pickups.

  • I'm looking for companies that operate a fleet of motorized vehicles, typically used for logistics, service, or delivery operations. These companies should manage multiple vehicles as part of their core business.

  • I want to prioritize companies that are travel agencies or tour operators, with a strong likelihood of offering international tours.

  • I'm looking for companies that are travel agencies or tour operators, and which are very likely to offer international tours.

  • I want to prioritize companies that are manufacturers of fire protection systems and fire safety equipment, explicitly exclude resellers or distributors, the company must be a direct manufacturer.

  • I am looking for companies which satisfy all of the following.

    • They offer a (commercial) venue for smaller live events, such as concerts and standup or similar

    • There is a bistro or cafeteria or bar where small snacks are sold, like a sandwich, cakes, etc.

  • I want to prioritize companies which satisfy the following criteria:

    • They are primarily either a fitness center OR a sports center OR a bouldering gym OR a climbing gym.

    • There is a clear indication for a permanent, commercial bistro or cafeteria or bar where small snacks are sold, like a sandwich, cakes, etc. It is not enough that food is sold only to special external events or similar.

✅ Good Prompt Examples for Text Output

  • What is the primary industry sector this company operates in?

  • Classify this company as either: 'Enterprise', 'Mid-Market', 'Small Business', or 'Startup'.

  • What is the company's main product or service offering?

  • Identify the company's target customer segment.

✅ Good Prompt Examples for Number Output

  • Estimate the approximate number of employees at this company.

  • Estimate the number of office locations this company has.

  • Estimate how many years the company has been in business.

✅ Good Prompt Examples for Yes/No Output

  • Does this company operate in the healthcare industry?

  • Is this company B2B focused?

  • Does this company have international operations?

  • Is this company venture-backed?

🚫 Avoid

  • Vague prompts like "Good companies."

  • Mismatched prompt and output type (e.g., asking for a score but choosing Yes/No output).

5. Choose Your Output Type

Select the output type that best matches your goal:

  • Score: Returns a numeric value between 0 and 10.
    ​Best for prioritizing companies based on how well they fit your criteria.

  • Text: Returns a free-form written response or explanation.
    ​Best for extracting information or classifying companies into categories.

  • Yes/No: Returns a clear binary answer: yes or no.
    ​Best for simple qualification (e.g., "Does this company meet the criteria?").

  • Number: Returns a numeric value.
    ​Best for quantitative analysis or estimated values.

6. Preview Results

  • Click "Generate Preview" to test your prompt.

  • Each company will receive an output based on your selected type:

    • Score: A 0–10 value (10 being best-fit)

    • Text: A text response

    • Number: A numerical value

    • Yes/No: Yes or No

  • Hover over or click the result to see the AI's explanation.

7. Name Your Output Field

In which field do you want to save the enrichment score?

  • Type a name for your new field or select an existing field from the dropdown.

  • Give your output column a clear, descriptive name that reflects what it contains.

Examples of good field names:

  • "Fit Score" (for score output)

  • "Industry Category" (for text output)

  • "Employee Count Estimate" (for number output)

  • "Is B2B" (for Yes/No output)

8. Run the Full Enrichment

  • Click "Save and Run" to enrich your full list.

  • Track progress in the Notification Center.

  • Refresh the list to see results.

9. View Results

  • After refreshing, you'll see your enrichment column with results and explanations in your table.

  • Results will display according to the output type you selected.

10. Sort, Filter & Explore

  • Use the three-dot menu to sort by your enrichment field and organize your companies

🔄 Re-run or Adjust

  • Edit your prompt, output type, or both and re-run to update results.

  • Re-enrich all companies or just new additions.

🗑 Delete an Output Field

  • Use the three-dot menu to delete an output field if you don't need it.

➕ Manage Columns

  • Use column settings to add/remove fields as needed.

  • Column changes apply per list.

📌 Additional Notes

  • Output fields are saved at account level, reuse them across lists.

  • Deleting an output field removes it from your entire account.

  • You can run AI enrichment multiple times with different prompts and output types to create multiple enrichment fields.

  • Different output types are useful for different purposes:

    • Use Score for prioritization and ranking

    • Use Text for categorization and classification

    • Use Number for quantitative analysis

    • Use Yes/No for quick qualification

Currently, you can't filter or export AI enrichment results — these features are coming soon.

✅ Best Practices

✔ Do This

💡 Why It Works

Be specific

AI needs clear criteria

Filter your list first

Combine firmographics with behavior

Write naturally

No special syntax needed

Keep it concise

Better accuracy

Match prompt to output type

Ensures you get the right format

Use Score for prioritization

Best for ranking companies

Use Yes/No for qualification

Best for simple yes/no criteria

Use Text for categorization

Best for classification tasks

Use Number for estimates

Best for quantitative values

❌ Don't Do This

🚫 Why It Fails

Expect perfect results

Results are directional, not absolute

Run huge lists and expect instant results

Large jobs take time

Use wrong output type

Mismatched output types give poor results

👥 Who Is AI enrichment For?

  • SDRs & AEs: Research, enrich, and prioritize large lead lists quickly.

  • Marketers: Segment audiences for better campaigns with various data points.

  • Partnership Teams: Find and qualify companies that match partner criteria.

  • Operations Teams: Extract structured data to enrich CRM records.

Need help? If you'd like help writing a prompt or choosing the right output type, reach out to your team or support, we're here for you!
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