Introduction to Custom Feeds

What are custom feeds and why should I care?

Tamar Keenan avatar
Written by Tamar Keenan
Updated over a week ago

Custom feeds (based on custom feed filters) in Leadfeeder are a way to segment your visitors based on their online behaviour.

Why is that important?

Because the quality of your visitors in a sales context varies a lot. You might have some job seekers on your site, or your blog might interest a wide variety of readers from all across the globe, but you only serve the German market, for example. That's why you want to use Custom feeds to identify the best companies and not waste your time looking through job applicants or otherwise un-interesting visitors.

Before setting up Custom feeds, you must evaluate your sales processes and website. You can use Custom feeds in various ways, and how you should use them depends on your website’s structure, how your sales teams are organised, and other factors. Here are some examples to get you started. Of course, you can set up as many custom feeds as you want and combine filters. For example, you can filter all companies from Germany who came with Google AdWords ads and read certain pages.

Types of Custom Feeds

There are six types of filters you can mix and match to create custom feeds for buyer intent data, including:

Behavior: Actions the visitor took on your website, such as the number of pages visited.

Acquisition: How the visitor reached your site, such as a campaign or social media

Company info: Filter based on location, industry, size, language, etc.

Dealfront activities: View visitors assigned to a Leadfeeder user, emailed, or shared via Slack.

CRM activities: If you've integrated your CRM with Dealfront, you can create feeds based on their stage or status in your CRM.

Email marketing integrations: Integrate with Mailchimp or ActiveCampaign to see which companies have come from your email campaigns.

Scenario 1:

Your teams are geographically dispersed, and you want them to be able to focus on their location. 

Use country as a filter type in the custom feed. You can also refine the feed more by using the region for state or province. You can also use this filter to exclude countries.

NOTE: Please read here more about how we define the location of the lead.

Scenario 2:

Your Website contains product or service pages (such as, and you want to see who is visiting them and assure that the team in charge of those products or services can connect. 

Use the page title (Slip-On Sneakers: Washable Slip-On Sneakers) or page URL ( to filter if your site deals with shoes and different teams focused on individual styles

Scenario 3:

You have traffic sources that you would like to track for success, such as Google Ads, Facebook ads, and email campaigns.

Use the source/medium as a filter
google/cpc = Google Ads
google/organic = Google Search
facebook/cpc = Facebook Paid Ads
facebook/referral = Facebook Free
mailchimp/email = Mailchimp Campaigns

Scenario 4:

You have landing pages that you would like to track for success. 

Use the Landing page filter. You can specify what page you would like to track and show only the companies that landed on that page or pages.

Reasons to Create a Custom Feed

  • Quickly and easily see the most relevant companies, so when you log into Leadfeeder, you can jump straight to what's most important.

  • Subscribe by email to receive daily or weekly alerts about new companies matching your criteria.

Please note: When setting up or editing custom feeds, the logic is to use 'or' within single filters and 'and' between different filters within the same feed. Understand more about 'AND' 'OR' logic in Custom Feeds here.


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