Looker Studio for Reporting

We've partnered with Looker Studio (formerly Google Data Studio or 'GDS') to help you create reports perfect for your team's needs.

Tamar Keenan avatar
Written by Tamar Keenan
Updated over a week ago

Dealfront offers a number of different options when it comes to viewing and reporting on your identified companies. You have custom feeds, email notifications, download csv reports, or a combination. If you are looking for a more visual report, or want to create combined reports, Google's Looker Studio (formerly Google Data Studio or 'GDS') may be perfect for you.

Looker Studio is a free service that helps you turn analytics, and other data, into easy to understand visual reports. Reports are also sharable and easily customizable!

Getting your information into Looker Studio is done through connectors. There are a variety of connectors available to create ‘data sources’. For example you could connect with Google Analytics, Mailchimp or Salesforce. You can use a combination of different sources to show data all in one report.

We have a Looker Studio connector available that will bring the most popular Dealfront data into Looker Studio.

The Dealfront Google Connector is simple to set up, requiring only your Dealfront API key and Custom Feed ID

This means you can show Dealfront data in your Looker Studio reports! You can use Dealfront data in conjunction with other sources to create reports that give you all of the information you need in one place.

For example, Sales teams may want to know:

  • Top identified companies

  • Top industries for identified companies

  • Top companies by pageviews

  • Leads by location

  • Lead percentage by company size

  • Most popular product pages

Marketing teams may want to know:

  • Visits by keyword

  • Most popular pages for identified companies

  • Top landing pages

  • Landing page bounces

  • Leads by medium or source

  • Pageviews & average time on page

  • Overviews of segments 

  • Campaign tracking

 Company Leadership may want more of a high-level overview:

  • Identified companies

  • Visits

  • Pageviews

  • Trends over time

  • Engagement with the site

All of the above could be set up with a combination of your standard Google Analytics data, the Dealfront Connector, and Dealfront CSVs saved as Google Sheets. You can also set up several different data sources to report with on the same report. 

For example, you could set up a single report that holds information from your standard Google Analytics data, four different Dealfront custom feeds, and any of the other data sources GDS connects with.

The Dealfront Looker Studio Template

We offer a template to start with the Dealfront Connector, but you can build reports in whatever way you wish. Here are a couple of examples of charts that you could create in your report.

Getting into Looker Studio can take some practice, we recommend the Looker Studio Quick Start Guide from Google to get you started as well as the Looker Studio Help Centre.


Questions, comments, feedback? Please let us know by contacting our support team via live chat or by sending us an email at support@dealfront.com.


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