This tutorial will show you how to use the Company List Segmentation filter within Target.
To add the filter, first navigate to AI Tools in the left navigation panel to find companies similar to the ones saved in your company list.
Click on the blue Start button under Company List Segmentation and choose the company list you would like to use.
Confirm your choice by clicking on Start analysis.
The Dealfront AI then analyses all companies on the selected list and locates them in the digital space. Physical space is usually measured within three axes, however, Target uses 80 axes, allowing for a very high level of analysis of the companies and their characteristics.
The AI imitates the human brain and implicitly compares information such as business areas, industry assignments, and employee numbers. In doing so, it creates so-called “company clusters” and assigns companies to these clusters. “Company clusters” are groupings of companies that are topically very closely related to one another.
In the tool you can see a graphic representation of these clusters:
Please note: Larger company lists allow for more individual analyses, leading to additional queries.
You may now choose a cluster for which you want to find similar companies.
If you move your mouse over a cluster, you can see keywords that have been assigned to that particular cluster and that give you an overview of the cluster content.
Tip: Use these keywords for future queries!
Move your mouse over a cluster and click on it to show a list of the companies allocated to that specific cluster. You can remove individual companies by clicking on the trash can symbol at the right side of a company listing.
The “similarity of companies in a cluster” slider at the bottom left allows you to set the degree of similarity in the cluster analysis. If you want companies within a cluster to be very similar to one another, the analysis will generate more clusters that are smaller. Conversely, if you opt for a broader degree of similarity, you will get bigger clusters, but the companies contained therein might be more diverse.
Click on the blue Show similar companies button at the bottom right to receive a new results list based on the selected cluster.
Tip: We recommend creating separate queries for each individual cluster.
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