Google Ads Integration with Leadfeeder

Uncover the search queries your website visitors used on Google before arriving to your website from your ads.

Paul Faure avatar
Written by Paul Faure
Updated over a week ago

Willing to gain deeper insights into your website visitors buying intent? This short article is for you!

The integration with Google Ads allows you to track the impact of your paid campaigns and make well-informed decisions.

Indeed, you'll be able to understand your audience better by identifying which types of companies are interacting with your ads and use engagement with your ads as a powerful indicator of intent, helping you to qualify leads more effectively!

For the website visits monitored via Google Ads, we'll display the following details:

  • Campaign Type

  • Campaign

  • Ad Group

  • Keyword used

How to Set Up the Google Ads Integration

You may be wondering how to set up this integration? Good news, it doesn't take more than 2 minutes!

Step 1. Go to your settings in the Dealfront App, more precisely to the integrations page and select Google Ads.

Step 2. Next you will sign in with Google and authenticate using an account that has at least 'read-only' access to Google Ads.

Step 3. Your Google Ads integration is setup! You'll see connected accounts in next screen.

In a few minutes, we will sync data from the past 7 days and it will be visible in the UI.

If your Marketing team wants to organize your traffic, we strongly advise you to create custom feeds. All of the campaign details will appear under the 'Acquisition' filters.


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