In order to activate a campaign with Promote, you will need to have a target accounts list and your ads. For instructions on how to prepare your account list please follow either of these two guides:
For ad specifications:
Step 1: Create the Draft Campaign in Promote
Within Promote, once you have created or imported your target account list select Create Campaign to begin campaign configuration (NOTE: You can create a draft campaign before you import or create your list of target accounts).
Completing campaign settings:
Name
Duration: start date & end date
Campaign budget: Select daily or total budget.
Please note: If you select 'total budget' the system will evenly spread this across each day the campaign is runningCampaign Locations
Step 2: Add Your Target Accounts and Upload Your Ads
Add list of target accounts, campaign ads and a landing page URL with UTM.
Select the list of key accounts using the drop down menu which will import the List into the draft campaign.
In the ads tab, select Upload Ads and upload as many display banners as you would like.
Once the banners are uploaded, input your landing page URL, including the UTM parameter
If you do not have a UTM parameter you can build one using the builder provided, completing:
Source
Medium
Campaign
NOTE: A master URL will be added to all uploaded images. You can overwrite it for each ad image
Select create ads and click back to review your finalised draft campaign before launching it
Once reviewed, click start campaign
After activating the campaign, results can be reviewed in the campaign dashboard (statistics are updated hourly) and you can also edit and optimise the campaign.
Editing options include: edit campaign, add new target accounts, deactivate accounts, add / deactivate ads.
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