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Creating a Promote Campaign
Creating a Promote Campaign

Setting up a programmatic display campaign has never been easier. With our B2B ads platform, Promote, this takes only a few minutes!

Tamar Keenan avatar
Written by Tamar Keenan
Updated over a week ago

In order to activate a campaign with Promote, you will need to have a target accounts list and your ads. For instructions on how to prepare your account list please follow one of these guides:

For ad specifications:

Quick Links:

Step 1: Create a campaign

Open Promote and hit the blue Create Campaign button.

Step 2: Define your audience

Use the drop down to select your audience.

This could be CRM connected or Open Opportunities, a list you've already saved or uploaded into Dealfront, or from here you have the option to 'Create a new list' or 'Upload a list'.

Lastly, select the location you wish to target, choosing from: Global, Region or Country.

Step 3: Upload your ads

Choose the images you wish to use as your display ads. Then pick a Target URL.

Please note: You must add a Target URL to each ad you upload for your campaign to run successfully.

We recommend using UTM parameters to track your ads. We've also provided a UTM builder for you. Once you add in your Target URL, additional UTM options will appear below. You can fill in:

  • UTM Source

  • UTM Medium

  • UTM Campaign

  • UTM Content (alternatively, check the 'Use dynamic ad name' option and the Target URL will be automatically personalized for each ad to contain the ad name)

Step 4: Define your budget and campaign dates

Set your Campaign Budget and choose whether this is a daily or total budget.

Please note: If you select 'total budget' the system will evenly spread this across each day the campaign is running.

Choose your campaign start and end dates. The end date is mandatory if you select 'Total' budget.

Step 5: Name your campaign and check the summary

Choose a suitable name for your campaign and check the summary is as expected.

You can edit any of these parameters by clicking into the relevant step in left panel, without losing any data you've already entered.

Once you're happy, click Finish to create your campaign. You will then be taken to the campaign overview, when you're ready, click Start Campaign to set it live.

After activating the campaign, your results can be reviewed in the campaign dashboard (statistics are updated hourly) and you can also edit and optimise the campaign.

Step 6: Define the bid priority of your target accounts

You can set the bid priority for each account on your Target Accounts list, if required. Depending on the priority level selected, the system will automatically adapt the bidding strategy.

  • By default, every new account added to your list is 'Medium' priority.

  • If you have certain companies on your Target Account list you want to prioritise, you can change the bid priority to 'High'.

  • If you have companies on your list who are worth nurturing, but not giving great signals of engagement, you could change the bid priority to 'Low'.

Editing Your Campaign

If you need to make any edits after putting your campaign live, your editing options include changing the name, end date, budget and daily vs total option, and location.

Please note: You will not be able to edit ad URLs, ad creatives or audiences once a campaign is live.

Find out more about how to Duplicate and Delete Promote Campaigns here.

Promote and Leadfeeder Custom Feeds

If you're a Leadfeeder user we will automatically create a new Promote feed folder with a custom feed filtered by the list you targeted, enabling you to track campaign activity.


Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at


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