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B2B Advertising with Dealfront
B2B Advertising with Dealfront

Discover how to use the Dealfront platform to grow your brand awareness, reach target accounts and close deals.

Tamar Keenan avatar
Written by Tamar Keenan
Updated over a week ago

Our platform is specifically designed for the B2B market. By using a combination of the Dealfront tools, you can create highly targeted brand or product awareness campaigns with precision. This improves efficiency and reduces wasted ad spend, helping you to capture real demand.

How Does Dealfront Support My B2B Advertising Efforts?

Dealfront's Promote tool delivers programmatic display ads to your target companies. To run a campaign in Promote you first need a List of companies to target. If you are signed up to our Sales Intelligence solution you can create your list using Target. If you use our Web Visitors Identification solution, you can create a list in Leadfeeder of companies you know have already visited your website. Once you have your List of who you wish to target, you just need to set up your campaign in Promote and get advertising!

1. Raise Awareness Amongst Your Ideal Customer Profile (ICP)

Tools: Target | Promote

The first step to B2B Advertising with Dealfront is to find the companies that fit your ICP. By having a defined list of target customers you wish to advertise to you can be sure your paid media budget is being used to best effect. You can also tailor your ad messaging more specifically to these target customers.

  • Go to Target and start a search

  • Choose from a combination of more than 100 unique filters to discover the companies that you want to reach out to the most

Target contains powerful filters for every use case: from firmographics, geographics, financials, technographics, trigger events, and employee-based filtering, to keywords, contacts, and website searches. Learn more about Target Filters here.

  • Save the companies into a List within Dealfront

  • Go to Promote and Create a Campaign

  • Choose the List you created in Target as your target audience

  • Define your budget, location and more

  • Upload your creatives

  • Set your campaign live!

2. Retarget Companies, Not Individuals

Tools: Leadfeeder | Promote

Traditional retargeting only reaches the individual website visitor. With account-based remarketing using Promote, your ads will be seen by the entire decision-making team at that company. Influence the entire buying committee from start to finish to ensure you close the most critical deals.

First you need to know which companies to advertise to, with Leadfeeder we can start with the companies visiting your website.

  • Go to Leadfeeder

  • Create a new Custom feed to filter down your ICP visiting the website, e.g. company country, industry and employee count

The Custom feeds feature within Leadfeeder helps you to segment your visitors based on their online behaviour. Learn how to create Custom Feeds here and the different filters you can use.

  • Choose the List you created in Leadfeeder as your target audience

  • Define your budget, location and more

  • Upload your creatives

  • Set your campaign live!

3. Influence Your Open Pipeline

Tools: Promote | CRM Integration

Convert more prospects into customers by advertising to the same companies your sales teams are pursuing. Dealfront automatically updates your list of open CRM deals so you can keep your brand or product front of mind with campaigns targeting them, nurtured leads, and prospects.

  • Go to Promote and create a campaign. Learn how to do it here.

  • In the List selector, choose either CRM Connected or CRM Open Opportunities

  • Define your budget, location and more

  • Upload your creatives

  • Set your campaign live!

4. Improve Your Google Ads Targeting

Tools: Leadfeeder | GA Connector

Update: On July 1st 2023, Google shut down Universal Analytics, replacing it with GA4. This stops our Dealfront Google Analytics integration from receiving new data. At this time, there is no new data available to the integration from GA4.

We are actively working on replacing our Google Analytics integration with a new Google Ads integration. This integration will provide all the same value as before, showing the keywords and campaigns that brought companies to your website/s, we also be able to provide even deeper insights on campaign performance. Find out more here.

Keep an eye out for our new Google Ads integration coming soon! We will update our Help Center content as soon as it’s released.

Wouldn't it be nice to focus your Google Ads retargeting campaigns only on companies who've visited your website? With Dealfront's Google Analytics Connector you can!

Send B2B data from Leadfeeder to your Google Analytics account as custom dimensions, allowing you to create custom audiences of only B2B companies that you can then import into your Google Ads account to use as targeting criteria for your campaigns.

You can decide which Connector attribute you want to send to your Google Analytics account. These are the available Connector attributes:

  • Company Name

  • Company Website

  • City

  • Region

  • Country

  • Industry

  • Employee size

  • LinkedIn Profile

  • Facebook Profile

  • Twitter Profile

Ready to apply what you’ve just learned? Click here to discover how you can create highly targeted brand or product awareness campaigns with precision, reach target accounts and close deals with Dealfront.


Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at


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