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Buying Intent Signals in Dealfront
Buying Intent Signals in Dealfront

Discover how to use the Dealfront platform to identify buying intent signals.

Tamar Keenan avatar
Written by Tamar Keenan
Updated over a week ago

The Dealfront Platform can help you focus on prospects that show the highest buying intent. Using our apps, you'll be able to reach companies that are actively searching for or are in need of your solution, when they are in the news, or hit a sales trigger.

How Can I Identify Buying Intent Signals Using Dealfront?

Dealfront can help you to boost sales with intent data through a combination of our tools. We can empower sales and marketing teams with the right information at the right time, discover what your target accounts need and when the best time to reach out is.

1. Capture Intent on Your Website

Tools: Leadfeeder | Target

See the intent of your website visitors and track your target accounts' activities in real time. You'll know exactly what they look at on your website and can leverage this to create personalised outreach at precisely the right time.

  • Go to Leadfeeder

  • Create a new Custom feed to filter by indicators that a prospect is of value e.g. company country, industry and employee count

The Custom feeds feature within Leadfeeder is a filter system you can use to segment your visitors based on their online behaviour. Find out more about Custom Feeds here.

  • Add these companies within the Custom feed to a List

  • Move forward to Target - our tool for lead generation - which supports you with identifying companies that match your ICP and to find contacts of key decision makers. Go to Target and start a search

  • Filter first by Company List & select the List you just saved

  • Then choose from a combination of more than 100 unique filters to refine the list of companies that you want to reach out to the most and to find the right decision makers for each company on your list

By using a combination of Leadfeeder and Target you will now have a defined list of key companies who have visited your website, a wealth of detail about each company, and a selection of key decision makers at each company to reach out to.

2. Reach Out at the Right Time Using Sales Triggers

Tools: Connect | Sales Triggers

Never miss a sales opportunity again with Dealfront. With Sales Triggers in Connect you'll be able to see immediately when a target or existing account has new demand for your product and get alerts for relevant news or events to spot fresh, upsell and cross-sell opportunities. Then beat your competitors by being the first to sell.

  • Go to Connect

  • Navigate to a List of target accounts you've previously created. You can find the "list" icon at the top left of the Connect screen

  • Go to the "Signals on this list" tab, expand the "Selected Signal Types" and choose the specific Sales Trigger(s) you want to follow for this list

Under each tab you will now be able to see the information you have requested, enabling you to reach out at the exact right moment.

To set up an alert on this, following on from the steps above:

  • With the List open, go to the top right-hand corner and click on the "envelope" icon to "Configure Alert"

  • Choose the signals you want to get alerted on, along with the frequency, and save

Now you'll get notifications directly in your inbox whenever a company signal meets your criteria.

3. Monitor Company News for Intent

Tools: Connect | Company News

Company News Triggers in Connect can provide valuable information about changes and opportunities in your target companies.

  • Go to Connect

  • Navigate to a List of target accounts you've previously created. You can find the "list" icon at the top left of the Connect screen

  • Go to the "News on this list" tab, choose whether to filter by news about or by the company, and whether you're looking for online sources or social media

Under each tab you will now be able to see the information you have requested, enabling you to reach out at the exact right moment.

To set up an alert on this, following on from the steps above:

  • With the List open, go to the top right-hand corner and click on the "envelope" icon to "Configure Alert"

  • Choose the news you want to get alerted on, along with the frequency, and save.

Now you'll get notifications directly in your inbox whenever a company news meets your criteria.

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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@dealfront.com.

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