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5 Best Practices for Using Leadfeeder
5 Best Practices for Using Leadfeeder

Top tips to get the most out of Leadfeeder.

Ruthie Keith avatar
Written by Ruthie Keith
Updated over a week ago

Follow these strategies to get the greatest value from Leadfeeder:

STEP 1: Create Custom Feeds

Custom feeds allow you to quickly see companies that match certain criteria. For example, they might have visited certain web pages, be located in a particular country or they might be from a certain industry. There are many other possibilities to explore.

It's important to remember that monitoring behaviour on your website is one of the most powerful ways of identifying whether a company is genuinely interested or not.

  • Quickly and easily see the most relevant companies, so when you log into Leadfeeder you can jump straight to what's most important.

  • Subscribe by email to receive daily or weekly email updates about new companies matching the criteria you have set.

  • Automate your sales process by adding CRM automation part of the custom feed.

STEP 2: Follow Specific Companies

When you follow an interesting company in Leadfeeder then it means you will automatically receive email notifications whenever that company re-visits your website.

Any companies that you follow will appear in your feed called Followed Companies.

This feed contains only companies that you have followed. It does not show you companies that colleagues might be following.

Reasons users follow specific companies:

  • It's a quick way to create a list of existing customers so you can monitor what they do on your website.

  • Following companies enable you to quickly mark a company for follow-up.

  • It's a great way of tracking an interesting company before it becomes an actionable lead.

NOTE: If a company doesn't interest you and you think that seeing what it does on your website in the future will not interest you then you can hide that company.

STEP 3: Hide Companies That Don't Interest You

Once you hide a company it will not count towards your credit limit and you will not see it again. By hiding a company you erase its behaviour from Leadfeeder.

When you hide a company it will no longer be visible for any users in your Dealfront account.

Reasons why users hide companies:

  • Removing companies can enable you to focus more easily on those which could become the best leads.

  • Once you hide a company then it won't count towards your credit quota. This means that you can free up space for a more interesting website visitor.


STEP 4: Add Your Colleagues

By adding your colleagues you can achieve more together in Dealfront. You can add users from your User Settings > Company > Users.

You will need to have User Management rights to do this.

STEP 5: Use Leadfeeder Actions and Automations

There are various different actions you can take, and automations you can set up, in Leadfeeder, we've listed some below:

  • Email notifications: Adjust how the frequency and type of email notifications.

  • Slack: Send companies to specific Slack channels.

  • Salesforce: Send companies, create accounts, and more — all automatically.

  • Hubspot: Automatically send new identified companies right to your CRM.

  • Zoho: Send identified companies and customize where they end up.

  • Pipedrive: Send new companies to your CRM, create new organisations and more.

  • Microsoft Dynamics 365: Send new companies and adjust what Dynamics 365 does with them when they get there!

  • Follow: Get sent a notification whenever those companies visit your site.

Extra Step:


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