Your Leadfeeder feeds show a colour-coded engagement bar for each company. The engagement is colour-coded from red to green. Red being of lower engagement and green being of higher engagement.
The higher the engagement and data quality is, the higher the engagement score of the company is. Consider it a quick visual indicator of who you may want to check out first.
The scoring is a mixture of visit activity and the information we have on the company. The visit information and the company information each make up for half of the score.
Within the selected timeframe the number of pageviews is scored 1-5. The more visits, the higher is the score. This is combined with a score (1-5) for the information we have available for the company, such as contacts, company description, website, etc. The more detail we have on a company, the higher the score will be.
A high engagement score may look something like the image below. There are a number of page visits but there is additional information on the company as well.
A medium engagement score may look like the one below. There are not as many visits provided, however, there is still a fair amount of information on the company without a more detailed description of it.
A low engagement company may look like the next image. There are few visits given and also little detail on the company itself. It is important to keep in mind that the company still has potential. They did visit your site and could be a future customer.
These two scores are combined to provide the full engagement score. With this method, you may see companies that have fewer visits with a higher score because there is more information available on the company. However, there is more information on the company, making it easier for you and your team to connect.
You can use the Engagement attribute when Creating Custom Feeds along with other filters that help you prioritise your identified companies. For example, you could start a custom feed that required the engagement score above to be 7 while also requiring a minimum of 5 visits.
This would be a feed that uses the base engagement score along with your own requirements to provide a feed demanding attention.
Use the engagement bar in a way that makes sense to you and your organisation. For many companies, instead of looking at the engagement bar, it is better to create your own custom feed with filters that fit your business. You can read more about custom feeds here.
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