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Can I Use Leadfeeder Without Google Analytics?
Can I Use Leadfeeder Without Google Analytics?

What do I need to be able to use Leadfeeder?

Tamar Keenan avatar
Written by Tamar Keenan
Updated this week

Update: On July 1st 2023, Google shut down Universal Analytics, replacing it with GA4. This stops our Dealfront Google Analytics integration from receiving new data. At this time it is not possible to add a new Google Analytics integration to Dealfront and for existing integrations there is no new data available to the integration from GA4.

We are actively working on replacing our Google Analytics integration with a new Google Ads integration. This integration will provide all the same value as before, showing the keywords and campaigns that brought companies to your website/s, we will also be able to provide even deeper insights on campaign performance. Find out more here.

Keep an eye out for our new Google Ads integration coming soon! We will update our Help Center content as soon as it’s released.


You are no longer required to connect Google Analytics to Leadfeeder.

Our new Leadfeeder tracking script is ready to get you better data, faster! You'll need to install it to get Leadfeeder working for you. Check out this article to find out how: Installing the Leadfeeder Tracker

We do still recommend that you connect your Google Analytics as this can both provide additional data and support some integrations; however this is entirely optional.


Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at


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