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You no longer need to connect Google Analytics to use Leadfeeder.
Previously, Leadfeeder relied on Google Analytics’ Universal Analytics (UA) to track visits from Google Ads campaigns. However, since Google discontinued UA in mid-2023, campaign data was no longer accessible.
To address this, we’ve introduced a direct Google Ads integration, enabling robust and efficient tracking of your ad campaigns. This integration not only resolves the data gap but also offers significant benefits over the old UA connection, positioning Leadfeeder ahead of most competitors.
By setting up the new integration, you’ll seamlessly track and optimize your Google Ads campaigns.
To get started, you’ll first need to install the Leadfeeder tracking script. Learn how to do that here: Installing the Leadfeeder Tracker.
While connecting Google Analytics is no longer required, we still recommend it as an optional step. It can provide additional data and it's free!
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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@dealfront.com.
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