Leadfeeder makes it easy to create specific custom feeds for sales use cases - and plenty more. In just a few clicks, you can track visitors coming to your site and even target prospects that fit your ICP or visit a specific page.

As a result, sales can generate more high-quality leads and stay aware when clients or prospects take actions indicating that they're ready to convert.

Your sales team should be ready to knock on the doors of your leads when they’re showing buying intent — we want to catch them when they’re hot!

How can your sales team know when your leads are showing buying intent? With Leadfeeder!

With website visitor tracking software, you can track high intent/bottom of the funnel pages like pricing, demo, testimonials, service pages, etc to see users that are showing strong buyer intent signals.

Let’s understand how to do that with custom feeds.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Behaviour and select Page URL.

STEP 3: Use the following filter to track high intent pages.

Page URL => is => Choose the page link you want to track.

📌 Pro Tip: Add additional filters like visit length, page views per visit, and number of visits to quality strong intent. We highly recommend to use page views per visit to be greater than two to remove bounces.

Being able to segment leads by specific geography/territory is an added advantage for the sales teams. Reps waste most of their time segregating leads into specific sales regions before they start reaching out. What if you could automate segmenting leads and instead focus all your time in prospecting?

This filter makes sure your reps are only seeing their targeted geography/territory leads. You can also be more specific by filtering the visit city in a similar fashion.

Let’s go ahead and set up a custom feed — follow the steps below.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, click on Company info to see a dropdown of various geography-based filter options like company city, company continent, company country, visit city, visit country, visit region/state/province and World regions.

Learn more about our geography filters here. If you use our "World Region" filter for custom feeds you may want to know what countries are included under each region. Find that here.

You may probably be confused between visit-based geography filters (like visit city, visit country, visit state) and company-based geography filters (like company city, company country, company continent). So, what’s the difference between these two?

Company filters will filter down companies based on the company’s physical location and visit filters will show you the location based on the individual’s current IP location.

For example: Let’s say the company Dealfront is located in Finland and an employee from Dealfront is located in Spain. When this employee visits a website which is tracked by Leadfeeder, we would identify the company as being in Finland but the Visit as being from Spain.

STEP 3: Use the following filter to segment identified companies. Visit country => is => Choose the country you want to target.

Note: You can also add multiple countries/cities/continents.

📌 Pro Tip: If you want to go down the route of company-level filtering, you can do that with the following filters.

Company Info => Company city => is => Choose the city you want to target

Company Info => Company country => is => Choose the country you want to target

Company Info => Company continent => is => Choose the continent you want to target.

You are missing out if you aren’t tracking companies that abandoned signups. Cart abandonment is not just an e-commerce problem. It very well applies to B2B businesses. Guess what?

With Leadfeeder's custom feeds, incomplete sign-ups are no longer an issue. Your sales team can reach out to those high-intent companies that abandoned signups and help them complete the task.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Behaviour and select Page URL.

STEP 3: Use the following filter to filter incomplete signups.

Page URL => is => Sign up page.

STEP 4: You should also exclude the page URL that users see immediately after completing the signup process to filter down incomplete signups.

Now all you have to do is reach out to these companies directly to understand why they abandoned signing up and help them traverse the signup funnel at the right moment.

📌 Pro Tip: Use similar filters to track incomplete check outs (for e-commerce business) or incomplete form fills.

Leadfeeder gives you a way to filter by your ICP (Ideal Customer Profile) visiting your website. We know sales teams spend a lot of time filtering companies that match their ICP criteria. With Leadfeeder's custom feeds, you can automate filtering by companies that match your ICP and you will also be notified when the ICP is on your website. You can reach out to them instantly or run a separate campaign with the list.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Company info.

STEP 3: Use the following filter to identify your ICP.

Employee count => is => Choose your preference

Industry => is => Choose your preference

Company country => is => Choose your preference

📌 Pro Tip: We have shown you the three most used ICP filters, there are plenty of other filters to choose from when you are trying to filter down to your ICP, including visit city, company continent, website address, import list etc.

Do you know what your prospects look at on your site before and after meetings? We bet you have no clue. Instead, you guess what prospects might be interested in based on their public profiles.

To see if your guess is right, you hold a discovery call to understand more about your prospects. This way, you’re wasting both your time and your prospect’s time.

With Leadfeeder's custom feeds, you can see what your prospects are reading on your blog or the pages they are visiting on your website and the number of time they visit a certain webpage.

This gives you a holistic view of your prospects before you talk to them for the first time. When you have this information, it’s easy for you to customise your sales pitch based on what they are looking for with your solution.

The best part of it all is that you don’t have to leave your CRM to view this information. Leadfeeder integrates natively with many leading CRMs in the market and you can view this data right inside your CRM.

Dependency: Relevant CRM integration. To set up this filter, you will need to have integrated Dealfront with your CRM. To learn how to integrate with your CRM, click on the relevant CRM below to read our setup guide.

Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

If you have already integrated Dealfront with your CRM, skip to the step by step guide given below.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on CRM. When your CRM is connected, filter with company/account owner so reps can monitor their own pipeline and check visit data before and after meetings.

STEP 3: Use the following filter to check website visit data before and after meetings.

CRM => CRM deal owner => Choose from the options provided => Choose a CRM user.

You could also go one step further by adding one more filter with the deal status open after choosing the account owner.

You must be on the constant lookout for new leads. But what if we tell you Leadfeeder takes care of capturing new leads and all you have to do is sit back and scroll through your CRM to see it automatically populating your CRM with new companies?

Don’t go chasing for new leads, let us send them your way directly in your CRM.

Dependency: Relevant CRM integration. To set up this filter, you will need to have integrated Dealfront with your CRM. To learn how to integrate with your CRM, click on the relevant CRM below to read our setup guide.

Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

If you have already integrated Dealfront with your CRM, skip to the step by step guide given below.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Behaviour and select Visit.

Optional: Add at least 3+ number of visits as the first condition. You could increase this number based on how you define your ICP.

STEP 3: Go back to the filters tab and click on CRM.

Connection to CRM => is not => Awaiting user confirmation.

AND

Connection to CRM => is not => Connected.

NOTE: You can further edit this to also segment companies by geographical territories to make it easy for your sales teams to target by countries/cities.

📌 Pro Tip: When you create a custom feed, you can set up an automation for it: this allows you to define which action should happen when a company matches with the custom feed’s filters. You can, for example, send companies to your CRM.

Learn more about how to set up automations for custom feed filters.

We reach out to a target account list and then we are left to wonder if they are falling for our bait. But Leadfeeder can give you that exact information about your target account list. You can import a list of target accounts and then get notified when they visit your website.

We don't just tell you this company visited your website; we'll also tell you what pages they visited and how long they spent on your website. You can then leverage that data to personalise your outreach.

Dependency: Imported list. To set up this filter, you will need to have imported a list to Dealfront. Check out our brief setup guide to learn how to import a list to Dealfront.

If you have an imported list in Dealfront already, you should be able to follow the steps below easily.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Company info and select Company list.

STEP 3: Use the following filter to include your imported list.

Company list => is => Choose the list you wish to track.

📌 Pro Tip: We also recommend the inbound, outbound and Customer Success teams import their ABM list/s, ICP list/s, competitor list/s, churned companies list/s or target account list/s to see if your target account is visiting the website.

The common assumption among sales reps is that when deals are lost, they are gone forever. But the good news is that there is a way we can track if the lost deals are revisiting your website.

With Leadfeeder, you can set up custom feeds that notify you when a "lost deal" revisits your website so you can reach out to them again. Even better, we'll show you what pages the company visited so you know just what to say.

Dependency: Relevant CRM integration. To set up this filter, you will need to have integrated Dealfront with your CRM. To learn how to integrate with your CRM, click on the relevant CRM below to read our setup guide.

Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

If you have already integrated Dealfront with your CRM, skip to the step by step guide given below.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on CRM in the filters dropdown.

STEP 3: Now select CRM deal status => all are => lost.

📌 Pro Tip: You can set up a feed for each of your sales rep separately by using this filter. This allows the sales rep to focus on the companies that only matter to them. Use the following filter to do that.

Choose CRM deal owner => all owned by => Choose the rep email from the dropdown.

It’s easier to sell to an existing customer than to a new prospect, right? With Leadfeeder, you can monitor if your current customers are interested in your other product offering by tracking their activity on your website.

If they visit your other product pages often, maybe it’s time to reach out and explain the benefits.

Dependency: Relevant CRM integration. To set up this filter, you will need to have integrated Dealfront with your CRM. To learn how to integrate with your CRM, click on the relevant CRM below to read our setup guide.

Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

If you have already integrated Dealfront with your CRM, skip to the step by step guide given below.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on CRM in the filters dropdown.

STEP 3: Now select CRM deal status => all are => won.

STEP 4: Go back to the filters option AND click on Behaviour. Then select Page URL from the dropdown. Then choose the new product webpage you want to track.

📌 Pro Tip: Don’t stop with one page. Add multiple pages (this could be your info pages, blogs or products) using the same filter to track down all the identified companies you won (like in the example below).

Impress your boss by understanding the customer journey and design a sales process that delivers results. But what do we mean by analysing customer journey?

Well, let’s say you see that companies who watch a demo video are far more likely to convert. You can use that data to improve your sales process.

Sending a demo video earlier in the sales process could shorten your sales cycle, perhaps?

There are two ways you can analyse the customer journey in Leadfeeder.

Dependency: Relevant CRM integration. To set up this filter, you will need to have integrated Dealfront with your CRM. To learn how to integrate with your CRM, click on the relevant CRM below to read our setup guide.

Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

If you have already integrated Dealfront with your CRM, skip to the step by step guide given below.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on CRM in the filters dropdown.

STEP 3: Use this filter to understand if your customers visiting your new product pages/integration pages to tap into upsell opportunities or ask for referrals.

STEP 4: Use this filter to understand if your prospects are revisiting your website and win them back.

Dependency: Imported list. To set up this filter, you will need to have imported a list to Dealfront. Check out our brief setup guide to learn how to import a list to Dealfront.

If you have an imported list in Dealfront already, you should be able to follow the steps below easily.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Company info and select Company list.

STEP 3: Use the following filter to analyse your customer journey. By uploading your won/lost deals list you will be able to understand how their journey flows after discovering your product.

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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@dealfront.com.

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