Every marketer is on the hunt for a better way to understand their audience. Buyer intent data might be the solution you've been looking for.

It's kind of like sitting over your visitor's shoulder and watching them click around your website - but considerably less creepy.

Whether you're new to B2B intent data, or already have a few campaigns running, we hope you'll find a new way to leverage your data in this list.

Let’s get started!

Let’s dive into each of them in detail

Your marketing team should be ready to knock on the doors of your leads when they’re showing buying intent — we want to catch them when they’re hot! How can your marketing team know when your leads are showing buying intent? The answer is Leadfeeder.

With website visitor tracking software like Leadfeeder, you can track high intent/bottom of the funnel pages like pricing, demo, testimonials, service pages, etc to see users that are showing strong buyer intent signals.

Let’s understand how to do that with custom feeds.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Behaviour and select Page URL.

STEP 3: Page URL => is => Choose the page link you want to track .

📌 Pro Tip: Add additional filters like visit length, page views per visit, and number of visits to quality strong intent. We highly recommend to use page views per visit to be greater than 2 to remove bounces.

Google ads is a backbone for many marketers and so we invest a lot of money in this channel. But how do you know if you are reaching the right companies through your ads? Google only shows you home many clicks you get—not if they are in your target audience.

With Leadfeeder custom feeds, you can see the companies that are clicking on your ads but not converting. It gives you better insights into whether your campaigns are effective at reaching your target audience.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Acquisition to use this filter.

STEP 3: Use the following condition to filter only the traffic from your paid campaigns.

If you use UTM parameters in your links, you can filter those traffic by choosing source/medium as the condition like shown in the example below or alternatively choose the exact Ad Content type.

📌 Pro Tip: As UTM practice varies from company to company, we recommend you to follow your UTM logic when using this condition. You could filter your display ads/search ads/ABM specific ads traffic quality using this filter.

We would also recommend setting up Google Analytics integration to track the exact keywords that are driving high quality copmanies to your website. Learn how to integrate with Google Analytics.

Did you know with Leadfeeder you can see exactly which companies read your content? You can even see how the companies came to your site, how long they spent on a specific blog or a webpage, and even what actions they take after reading the content.

Let’s take a look at how you can identify this information with custom feeds.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Acquisition to use this filter.

STEP 3: Use the following condition to filter your website traffic in one feed.

If you use UTM parameters in your links, you can filter those traffic by choosing source/medium as the condition like shown in the example below.

📌 Pro Tip: Follow a similar approach to track your blog traffic quality or a landing page. All you need to do is just change the source/medium.

You are missing out if you aren’t tracking companies that abandoned signups. Cart abandonment is not just an e-commerce problem. It very well applies to B2B businesses.

Guess what? With Leadfeeder's custom feeds, incomplete sign-ups are no longer an issue. Your sales teams can reach out to those high-intent companies that abandoned signups and help them complete the task.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Behaviour and select Page URL.

STEP 3: Use the following filter to filter incomplete signups:

Page URL => is => Sign up page

STEP 4: You should also exclude the page URL that users see immediately after completing the signup process to filter down incomplete signups.

Now all you have to do is reach out to these companies directly to understand why they abandoned signing up to your product and help them traverse the signup funnel at the right moment.

📌 Pro Tip: Use similar filters to track incomplete check outs (for e-commerce business) or incomplete form fills.

The most common assumption among marketers is that they have to gate content to get the lead list. What if we say you don’t have to gate content to get your lead list?

With Leadfeeder, you can track what companies download your content without gating it. Even better, you can track the actions they take on your site before and after they download content. For example, you might see that users who download a specific guide are more likely to request a demo, which tells you that the content is doing its job!

Dependency: You must have Company Access Rights for General Settings to enable file downloads. Learn how to enable file downloads.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Go to Behaviour to use this filter.

STEP 3: File download => is => Choose the file you want to track.

📌 Pro Tip: You can also add multiple files to this filter (as shown below) to track all the file downloads in a single feed.

We reach out to a target account list and then we are left to wonder if they are falling for our bait. But Leadfeeder can give you that exact information about your target account list. You can import a list of target accounts and then get notified when they visit your website.

We don't just tell you this company visited your website; we'll also tell you what pages they visited and how long they spent on your website. You can then leverage that data to personalise your outreach.

Dependency: Imported list. To set up this filter, you will need to have imported a list to Dealfront. Check out our brief setup guide to learn how to import a list in Dealfront.

If you have an imported list in Dealfront already, you should be able to follow the steps below easily.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Click on Company info and Select Company list => Choose the list you wish to track.

📌 Pro Tip: We also recommend the inbound, outbound and Customer Success teams import their ABM list/s, ICP list/s, competitor list/s, churned companies list/s or target account list/s to see if your target account is visiting the website.

Video marketing has taken up an integral role in the overall marketing strategy of companies.But still many companies struggle to track whether users actually interact with their videos. With Leadfeeder custom feeds, you no longer have to wonder whether the right companies are finding your video content. You can even track multiple touch points. For example, you can track identified companies that watch an explainer video and then check out your pricing page.

Dependency: You must have Company Access Rights for General Settings to enable video views tracking. If you do, then go to the settings and turn on Video tracking. Learn how to turn on the video tracking feature.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Go to Behaviour to use this filter.

STEP 3: Video play => is => Choose the YouTube video URL you want to track.

STEP 4: You can also add multiple video URLs (as shown below) to track all the video plays in a single feed.

Right now, we only support tracking YouTube videos. Filters all the companies that watched your video on the homepage or product page to qualify the intent.

📌 Pro Tip: Instead of the video URL, you can also choose the video title to track your videos.

By now, you already know that you can track who doesn't fill out a form on your website. This strategy takes it a step further. Rather than just tracking who did and who didn't fill out the form, you can actually turn company names into individual names. Let’s see how to do that with custom feeds.

Dependency: You must have Company Access Rights for General Settings to enable form tracking. Learn how to enable form tracking.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Go to Behaviour to use this filter.

STEP 3: You can create a custom feed in Leadfeeder for tracking companies who filled the form on a specific URL.

You can infer that companies who clicked on that button were interested in a trial, meaning that they’re in the middle or bottom of the funnel. Giving your sales team that list is a win on its own.

STEP 4: If you wish to track form fills throughout your website, then use the following filter to do so. This filter ​​returns all companies that filled a form anywhere on the website.

📌 Pro Tip: You could also track form fill data over time to see if there are any similarities between the people who form fill vs. those who don’t. Do the results make sense against your ICP? If not, and you expected more companies in that category to form-fill, what can you change to make the form more user-friendly? Learn more about our form tracking feature

It’s easier to convince a warm lead than a cold one. Right? With Leadfeeder, you can monitor if your prospects or customers are visiting your website after they receive your marketing emails. If they visit your website after reading your email, it shows they are interested in what you are selling.

Dependency: Relevant email marketing software integration. To set up this filter, you will need to have integrated Dealfront with your Email Marketing System. To learn how to integrate with your EMS, click on the relevant EMS below to read our setup guide.

Active Campaign | Mailchimp

If you have already integrated Dealfront with your EMS, skip to the step by step guide given below.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: In the filters tab, you will see a dropdown of various filter options. Go to Email marketing to use this filter.

STEP 3: Use this filter to see if your subscribers are visiting your website after opening/reading your email.

📌 Pro Tip: You could also track all of your email campaigns separately in a feed by using the Email campaign filter instead of Mailing list.

Impress your boss by understanding the customer journey and design a marketing funnel that delivers results. But what do we mean by analysing the customer journey?

Well, let’s say you notice that companies who watch a demo video are far more likely to convert. You can use that data to improve your website by adding more video content.

Let’s understand how to do that with custom feeds.

Dependency: Relevant CRM integration. To set up this filter, you will need to have it integrated Dealfront with your CRM. To learn how to integrate with your CRM, click on the relevant CRM below to read our setup guide.

Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

If you have already integrated Dealfront with your CRM, skip to the step by step guide given below.

STEP 1: Click on Create Custom Feed and name your feed before we begin.

STEP 2: Go to CRM and click on CRM deal status => is => Won.

STEP 3: Click on Acquisition in the filters dropdown and choose Medium and then choose the channel you want to measure

Now you will know the exact campaigns/adgroups/keywords that are generating revenue if you don't have internal reporting. It’s also a good idea to see the source of won deals when there isn't strong internal sales and marketing alignment.

📌 Pro Tip: Try this filter with different marketing channels like Google, Bing, LinkedIn, Facebook or Quora, to see which channel is driving the most traffic and revenue for your business.

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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@dealfront.com.

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