In this article, we’ll cover:
FAQ
What is the Leadfeeder Web Visitor Identification Tool?
Leadfeeder’s Web Visitor Identification tool, included in your Dealfront subscription, helps you turn website traffic into high-quality sales opportunities. By identifying the companies visiting your site, tracking their interactions, and uncovering their interests, you can engage high-intent prospects more effectively and maximize your sales pipeline.
As part of the Leadfeeder Web Visitor Identification tool, you get full access to key features:
Visitor Insights & firmographics
Real-time alerts
CRM Integration
Custom lead feeds
Marketing Automation Connectivity
You can learn more about Leadfeeder's Web Visitor Identification tool here.
How it Powers Your Sales Pipeline?
Generating leads is important, but focusing on the right ones is crucial. Leadfeeder’s Web Visitor Identification tool enables your sales team to identify high-intent website visitors, ensuring your pipeline is filled with prospects most likely to convert. Here’s how you and your team can use Leadfeeder to maximize your pipeline:
Identify high-intent prospects – Track which companies visit your website, how often, and what pages they engage with to prioritize outreach to businesses already showing interest.
Re-engage lost opportunities – If a previously engaged prospect returns to your site, proactively follow up with relevant messaging to revive stalled deals.
Personalize cold outreach – Tailor outreach based on the pages a company visited (e.g., pricing, product features), making emails and calls more relevant and effective.
Enhance Account-Based Selling (ABS) – Monitor website visits from key decision-makers in target accounts to time outreach when engagement is highest.
Helping Your Marketing Team Maximize Their Funnel?
Your marketing team plays a pivotal role in driving business success—especially in shaping the quality of your sales pipeline. Leadfeeder’s Web Visitor Identification tool empowers marketers to identify engaged companies, refine targeting strategies, and optimize funnel performance. Here’s how your marketing team can use Leadfeeder to optimize the funnel:
Enhance campaign precision – Identify which companies engage with ads, emails, and content to double down on high-performing strategies and refine underperforming ones.
Accelerate lead nurturing – Monitor returning visitors and their engagement patterns to deliver tailored content that moves prospects through the funnel faster.
Bridge sales & marketing alignment – Equip sales teams with real-time insights on marketing-sourced leads, ensuring outreach is timely, relevant, and conversion-focused.
Strengthen marketing attribution – Gain clear visibility into how marketing efforts contribute to revenue, proving ROI and justifying increased investment in successful campaigns.
How to Set Up Your Leadfeeder Web Visitor Identification Tool?
Setting up Leadfeeder’s Web Visitor Identification tool is simple and helps your sales and marketing teams identify high-intent website visitors right away. With just a few steps, you’ll start tracking valuable leads that can significantly boost your pipeline.
Watch this video below on how to add the tracking script directly to your website template or follow step by step guidelines below.
Step 1: Find your tracking script
Copy the Script
New users: Copy the script from the Install Tracker view after signing up for Dealfront.
Existing users: Navigate to your Dealfront settings and copy the script.
2. Add the Script to Your Website
💡 If setup feels complicated, don’t worry! You can ask your marketing team or web manager for help—it only takes a few minutes, and your data is 100% secure. Read about Dealfront's compliance here.
Website Template: Paste the script in the header, just above the closing </head> tag. Please read further instructions here.
3. Set Traffic Rules
Go to Account > Traffic Filtering in Dealfront settings to define hostname rules for your website.
4. Wait for Data
It may take up to an hour to show new companies in Leadfeeder.
If you're using the free version, data may update the next day.
The same script works for all websites under the same Dealfront account.
You can learn more about setting up the Leadfeeder Tracker on your website here.
FAQ
How Does Leadfeeder Identify Companies?
Leadfeeder identifies your website visitors, turning them into sales prospects for your organisation, but how do we do it? Learn more here.
What Does the Company Contact Location Show?
Locations in Leadfeeder are the locations of your visitors. The visitor may not be located where the company is, though. Consequently, it sometimes can show one of multiple offices/locations or other factors. Learn more here.
Why do visit discrepancies occur between Google Analytics and Leadfeeder?
Typically, you'll see more visits in Google Analytics than identified companies in Leadfeeder, and that's completely normal! Google Analytics tracks visits, while Leadfeeder identifies companies, which are different metrics. Therefore, they shouldn’t be compared to each other—like comparing miles to gallons. Learn more here.
Can I Use Leadfeeder Without Google Analytics?
You no longer need to connect Google Analytics to use Leadfeeder. Learn more here.
How Often Does Leadfeeder Update?
If your site has high traffic, companies should start appearing within an hour of setup. For sites with less traffic, it may take a bit longer. Rest assured, if identifiable companies visit, we'll show them to you as soon as possible! Learn more here.
Have more questions about Leadfeeder? Click here.
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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@dealfront.com
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